Bringing Home the Business The 30 Truths Every Home Business Owner Must Know

by Gordon, Kim T.

• ISBN13: 9780399525988
• ISBN10: 039952598X
• Format: Paperback
• Copyright: 2000-03-01
• Publisher: Perigee Trade

Summary

This guide shows you how to increase your income and grow your business over time. Filled with thirty truths every home business owner must know. Softcover. DLC: Home-based businesses--Management.

Author Biography

Kim T. Gordon is the author of Growing Your Home-Based Business. One of the country's foremost experts on the small office/home office market, her national appearances have helped thousands increase their business success. In addition to her columns for Entrepreneur's Business Start-Ups, she has appeared on the television and radio shows "World News Tonight with Peter Jennings," and The Wall Street Journal Radio Network, and in Newsweek magazine. She has been a spokesperson for Sprint, Office Depot, and Canon Computers. She lives in Silver Springs, Maryland.

Table of Contents

Introduction	xi
Motivate Your Customers	1	(7)
Position Against the Competition	8	(9)
Target Your Market	17	(9)
Budget for Success	26	(7)
Create a Quality Image	33	(11)
Build a Better Brochure	44	(8)
Find Business-to-Business Prospects	52	(9)
Generate Consumer Leads	61	(7)
Manage Lists and Callbacks	68	(8)
Master Consultative Selling	76	(7)
Warm Up Cold Calls	83	(10)
Write the Perfect Letter	93	(12)
Make Meetings Count	105	(8)
Send Effective Direct Mail	113	(10)
Make Smart Advertising Buys	123	(10)
Use Place-Based Advertising	133	(8)
Establish a Public Relations Program	141	(11)
Create a Terrific Web Site	152	(8)
Market Your Web Site	160	(9)
Win More Referrals	169	(7)
Plot Your Strategies and Tactics	176	(9)
Write Your Marketing Plan	185	(7)
Sound Like a Pro	192	(7)
Polish Your Presentations	199	(8)
Build Strategic Partnerships	207	(9)
Ensure Customer Satisfaction	216	(9)
Take On International Markets	225	(6)
Work Where and How You Choose	231	(6)
Balance Work and Family	237	(7)
Achieve Your Ultimate Vision	244	(7)
Index	251