British Fashion Design: Rag Trade or Image Industry?

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  • Format: Nonspecific Binding
  • Copyright: 1998-06-26
  • Publisher: Routledge

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From the catwalk to the high-style boutique, the common perception of the fashion industry is glamour and indulgence. Yet there is more than meets the eye in the industry known as the rag trade. InBritish Fashion Design, renowned cultural critic Anglea McRobbie explores the tensions between fashion as art form and the demand of a ruthlessly commercial industry. Using interviews and research conducted over numerous years, McRobbie follows the flow of art school fashion graduates into the industry and details their attempts to reconcile training with the practical demands of business. Examining the careers of British fashion designers, notably John Galliano and Alexander McQueen, McRobbie analyzes the impact of fashion media in promoting new talent and its potential for job creation.

Table of Contents

Acknowledgementsp. vii
Fashion Design and Cultural Productionp. 1
Great Debates in Art and Design Educationp. 17
The Fashion Girls and the Painting Boysp. 33
Fashion Education, Trade and Industryp. 53
What Kind of Industry?p. 68
A Mixed Economy of Fashion Designp. 89
The Art and Craft of Fashion Designp. 102
Manufacture, Money and Markets in Fashion Designp. 117
A New Kind of Rag Trade?p. 139
Fashion and the Image Industriesp. 151
Livelihoods in Fashionp. 175
Notesp. 190
Referencesp. 193
Indexp. 199
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