Foreword | p. xvii |
Preface | p. xix |
Acknowledgments | p. xxvii |
Introduction | p. xxix |
A Changing Industry | p. xxx |
Is Journalism for You? | p. xxxi |
What Role to Play? | p. xxxi |
Your College Education | p. xxxii |
Internships | p. xxxiii |
Your First Job | p. xxxiii |
Responsibility and Accuracy | p. xxxiii |
Broadcast News Writing Mechanics | p. 1 |
Some Basics | p. 1 |
Correcting Copy | p. 1 |
Slugs | p. 2 |
The Split Page | p. 3 |
Avoiding Abbreviations | p. 3 |
Avoiding Split Words and Sentences | p. 3 |
Punctuation | p. 4 |
Names and Titles | p. 4 |
Middle Names and Initials | p. 6 |
Foreign Names | p. 6 |
Ages | p. 7 |
Marital Status | p. 7 |
Race | p. 7 |
Numbers | p. 8 |
Timing Stories | p. 9 |
Review Questions | p. 9 |
Exercises | p. 10 |
Broadcast News Writing Style | p. 11 |
Rewriting Wire Copy | p. 11 |
Conversational Style | p. 12 |
Contractions | p. 12 |
Reading Your Copy Aloud | p. 13 |
Avoiding Information Overload | p. 13 |
Avoiding Relative Clauses | p. 15 |
Eliminating Long Words | p. 16 |
Conjunctions | p. 17 |
Prepositions | p. 17 |
Pronouns | p. 17 |
Modifying Phrases | p. 18 |
Avoiding Cliches | p. 18 |
Writing What You Mean | p. 20 |
Good Grammar and Some Exceptions | p. 20 |
Summary | p. 21 |
Review Questions | p. 21 |
Exercises | p. 22 |
More Style Rules | p. 23 |
Verbs | p. 23 |
Present Tense | p. 23 |
Present Perfect Tense | p. 24 |
Mixing Tenses | p. 24 |
Active Verbs | p. 24 |
Says Is a Good Verb | p. 25 |
Strong Verbs | p. 25 |
Limiting Use of Adverbs and Adjectives | p. 25 |
Attribution | p. 26 |
Using Quotes | p. 26 |
Expressing Time | p. 27 |
Looking Ahead | p. 28 |
Transitions | p. 29 |
People, Not Persons | p. 30 |
Summary | p. 30 |
Review Questions | p. 30 |
Exercises | p. 31 |
Writing Broadcast Copy | p. 32 |
Leads | p. 32 |
The "Five W's and H Rule" | p. 32 |
Hard and Soft Leads | p. 33 |
The "Right" Emotion | p. 34 |
The Quote Lead | p. 35 |
The Shotgun Lead | p. 36 |
The Suspense Lead | p. 36 |
The Delayed Lead | p. 38 |
Negative Leads | p. 39 |
Updating and Reworking the Lead | p. 39 |
Constructing the Rest of the Story | p. 40 |
Summary | p. 41 |
Review Questions | p. 41 |
Exercises | p. 41 |
Color: The Key to Good Writing | p. 43 |
Color Should Be Natural | p. 43 |
Emulate the Best | p. 45 |
Kuralt on the Road | p. 46 |
"A Postcard from Nebraska" | p. 49 |
Crisp and Clear | p. 52 |
Use Your Senses | p. 53 |
Color Comes in Many Shades | p. 60 |
Colorful Obituaries | p. 61 |
Frederick, Ellerbee, and Aaron | p. 64 |
Murrow and His "Boys" | p. 70 |
"This Is London" | p. 71 |
"Permit Me to Tell You" | p. 74 |
"The Fault, Dear Brutus" | p. 76 |
Eric Sevareid: Writing with Class | p. 77 |
Good Things from Local Stations | p. 78 |
Summary | p. 86 |
Review Questions | p. 87 |
Exercises | p. 87 |
Radio News | p. 88 |
You Need A Scorecard | p. 89 |
All News Radio Stations | p. 93 |
Good News Teams Are Also Found in Small Places | p. 94 |
Your Audience | p. 96 |
Organizing Material | p. 96 |
Writing from the Back | p. 97 |
The Lead Story | p. 98 |
The Rest of the Newscast | p. 99 |
Localizing the News | p. 99 |
Story Length | p. 100 |
Actualities | p. 100 |
Wraparounds | p. 100 |
Lead-Ins | p. 101 |
Teases | p. 102 |
Headlines | p. 102 |
Pad Copy | p. 103 |
Back Timing | p. 103 |
Summary | p. 103 |
Review Questions | p. 104 |
Exercises | p. 104 |
Writing for the Television Newscast | p. 106 |
Combining Words and Pictures | p. 106 |
Sound Bites | p. 106 |
The Television Newswriter | p. 107 |
Read Stories | p. 107 |
Voice-overs | p. 107 |
The Split Page | p. 109 |
Video Instructions | p. 109 |
Sound on Tape | p. 111 |
Lead-Ins | p. 112 |
Headlines and Teases | p. 113 |
A Team Effort | p. 114 |
Summary | p. 115 |
Review Questions | p. 115 |
Exercises | p. 115 |
Delivering the News | p. 117 |
Credibility | p. 117 |
One-Way Communication | p. 118 |
Getting Help with Your Delivery | p. 119 |
Dialects | p. 119 |
Listening to Yourself | p. 120 |
Getting Pronunciation Help | p. 121 |
Pacing | p. 124 |
Marking Copy | p. 126 |
Characteristics of Successful Anchors | p. 128 |
Ratings Wars | p. 128 |
Cosmetics | p. 129 |
Summary | p. 132 |
Review Questions | p. 132 |
Exercises | p. 133 |
Finding the News | p. 134 |
The Wires | p. 134 |
Television Satellite Feeds | p. 135 |
The Internet | p. 136 |
Newspapers | p. 136 |
Monitoring Radios | p. 137 |
Making Phone Calls | p. 138 |
Stringers | p. 138 |
Tipsters | p. 138 |
Employee Input | p. 139 |
Sounding the Alarm | p. 140 |
Developing Story Ideas | p. 142 |
Interaction | p. 142 |
Insights | p. 143 |
Assignment Boards | p. 144 |
Summary | p. 144 |
Review Questions | p. 145 |
Exercises | p. 145 |
Broadcast News Reporting | p. 146 |
Basic Skills | p. 146 |
Accuracy | p. 147 |
Election 2000: It's Better to Be Right than First | p. 147 |
New Problems in 2004 | p. 149 |
The O. J. Simpson Trial | p. 150 |
News Judgment | p. 152 |
Curiosity | p. 154 |
Concern and Caring | p. 154 |
Persistence | p. 155 |
Aggressiveness | p. 155 |
Fairness | p. 155 |
Diversity | p. 156 |
Covering Stories about Gays and Lesbians | p. 158 |
Staying Well Informed | p. 161 |
Research | p. 161 |
Manners and Sensitivity | p. 162 |
Working with Colleagues | p. 164 |
Summary | p. 164 |
Review Questions | p. 164 |
Exercises | p. 165 |
Reporting Assignments | p. 166 |
Fires | p. 166 |
Accidents | p. 169 |
Crime | p. 170 |
Rape | p. 171 |
Be a Watchdog | p. 172 |
The Courts | p. 173 |
Criminal Courts | p. 173 |
Reporter Access | p. 174 |
Civil Courts | p. 174 |
Demonstrations | p. 175 |
Riots | p. 175 |
Disasters | p. 176 |
The Terrorist Attacks of 9-11 | p. 177 |
Oklahoma City Bombing | p. 188 |
The 2004 Tsunami | p. 190 |
Tragedies | p. 192 |
Violence | p. 192 |
Schoolyard Shootings | p. 193 |
The Waco, Texas, Conflict | p. 201 |
War Reporting: The Rules Have Changed | p. 204 |
Embedded Journalists | p. 205 |
The Private Lynch Fiasco | p. 207 |
Are Reporters Acting too Much Like Soldiers? | p. 209 |
Journalist Deaths in Iraq | p. 210 |
The Tip of the Spear | p. 213 |
Beats | p. 220 |
Advancing the Story | p. 222 |
Avoiding the Pack | p. 222 |
Keeping in Touch | p. 223 |
Establishing Rapport with the Cameraperson | p. 223 |
One-Person Band | p. 224 |
Convergence | p. 225 |
Quality Suffers | p. 227 |
Summary | p. 228 |
Review Questions | p. 228 |
Exercises | p. 228 |
Covering Planned Events | p. 229 |
News Conferences | p. 229 |
Hard Questions | p. 232 |
Local Government | p. 233 |
Political Campaigns | p. 236 |
Putting Comments into Perspective | p. 239 |
Feature Stories | p. 240 |
Summary | p. 244 |
Review Questions | p. 245 |
Exercises | p. 245 |
Reporting Live | p. 246 |
Organizing Thoughts | p. 246 |
Ad-Libbing | p. 250 |
The Challenges of Electronic News Gathering | p. 251 |
Keeping Cool | p. 254 |
Memorizing and Delivering Live Reports | p. 254 |
Changing Lens Shots | p. 255 |
Summary | p. 255 |
Review Questions | p. 256 |
Exercises | p. 256 |
Putting the Television Story Together | p. 257 |
The Package | p. 257 |
At the Scene | p. 257 |
Taking Notes | p. 258 |
Opening the Story | p. 258 |
Good Pictures | p. 258 |
Good Writing | p. 259 |
Organizing the Story | p. 264 |
Selecting Sound | p. 265 |
Working with the Video Editor | p. 266 |
The Voiceover | p. 266 |
The Voiceover-Sound on Tape | p. 267 |
Reporter Involvement | p. 268 |
Summary | p. 269 |
Review Questions | p. 269 |
Exercises | p. 270 |
The Interview | p. 271 |
Preparing for the Interview | p. 271 |
Phrasing Questions Carefully | p. 273 |
Avoiding Leading Questions | p. 273 |
Listening Carefully | p. 273 |
Warming Up the Head | p. 274 |
The Tough Questions | p. 274 |
The Surprise Questions | p. 275 |
Questions to Ask Before the Interview | p. 276 |
Keeping Control of the Interview | p. 276 |
Asking Enough Questions | p. 277 |
"Did I Forget Something?" | p. 278 |
Off the Record | p. 278 |
Curbing Nods and Smiles | p. 279 |
The Phone Interview | p. 279 |
Checking Facts | p. 280 |
Some Other Tips | p. 280 |
Check out Charlie | p. 280 |
Summary | p. 282 |
Review Questions | p. 282 |
Exercises | p. 283 |
Collecting Information from Documents | p. 284 |
Public Records and the "Sunshine Laws" | p. 284 |
Filing an FOIA Request | p. 285 |
Supporting Video | p. 302 |
A Neglected Tool | p. 304 |
The Privacy Act | p. 305 |
Government Reports | p. 305 |
Business Publications and Indexes | p. 306 |
Trade Publications | p. 306 |
Database Services | p. 306 |
Great for Running Stories | p. 307 |
Other Public Files | p. 307 |
Police Records | p. 308 |
Court Records | p. 308 |
Birth and Death Records | p. 308 |
Licenses | p. 309 |
Land Records | p. 309 |
Financial Records | p. 309 |
Tax Records | p. 310 |
City Directories | p. 310 |
Summary | p. 310 |
Review Questions | p. 311 |
Exercises | p. 311 |
Computer-Assisted Reporting for Broadcast | p. 312 |
The Three Basic Tools | p. 312 |
Online Resources | p. 313 |
Search Engines and Guides | p. 313 |
Finding People | p. 314 |
Backgrounding Businesses | p. 315 |
Information on Disasters | p. 316 |
Covering Beats | p. 317 |
Downloading Databases | p. 318 |
Spreadsheets | p. 319 |
Using Downloaded Data | p. 320 |
Database Managers | p. 321 |
Searching | p. 321 |
Summarizing | p. 322 |
Comparing and Matching | p. 324 |
Building Your Own Database | p. 324 |
Acquiring Data | p. 325 |
CAR Stories | p. 325 |
Resources Needed | p. 326 |
Summary | p. 327 |
Review Questions | p. 327 |
Exercises | p. 327 |
Developing Sources | p. 328 |
Tips | p. 328 |
Confidentiality | p. 328 |
Accuracy of Sources | p. 329 |
Gaining Confidence | p. 330 |
Making Friends | p. 330 |
Leaks | p. 331 |
The Clarence Thomas Case | p. 332 |
Trial Balloons | p. 334 |
Authoritative or Informed Sources | p. 334 |
Background Briefings | p. 334 |
Summary | p. 335 |
Review Questions | p. 335 |
Exercises | p. 335 |
Specialty Reporting | p. 336 |
Investigative Reporting | p. 336 |
The Salt Lake City Scandal | p. 337 |
Environmental Reporting | p. 341 |
Business Reporting | p. 350 |
Health and Medical Reporting | p. 352 |
Consumer Reporting | p. 355 |
Sports Reporting | p. 357 |
Weather Reporting | p. 361 |
Summary | p. 366 |
Review Questions | p. 366 |
Exercises | p. 367 |
Ethics | p. 368 |
Objectivity: Does the Media Have a Bias? | p. 368 |
Is the Bias to the Left or the Right? | p. 370 |
Gratuities | p. 371 |
Conflict of Interest | p. 372 |
Accuracy and Responsibility | p. 372 |
The Jason Blair Scandal | p. 373 |
USA Today Also Has a Major Scandal | p. 375 |
Libel | p. 376 |
Defenses | p. 377 |
False Light | p. 377 |
Boundaries | p. 378 |
Controversial Techniques | p. 378 |
Hidden Cameras and Microphones | p. 380 |
Case Studies Involving Ethical Issues | p. 381 |
A Mercy Killing on TV | p. 381 |
Food Lion Sues ABC | p. 382 |
ABC Stings the Cops | p. 384 |
CNN Retracts Its Story | p. 386 |
CBS News Also Retracts a Story | p. 387 |
Other Stories That Backfired | p. 389 |
Ambush Interviews | p. 390 |
Reenactments | p. 391 |
Crime-Stoppers | p. 392 |
Staging | p. 392 |
Dateline Rigs a Truck | p. 393 |
CBS Also Blows Up a Truck | p. 393 |
"Unnatural" Sound | p. 394 |
Video Deception | p. 394 |
Improper Editing | p. 395 |
Avoiding Jump Cuts | p. 395 |
Inflating the News | p. 397 |
Will the Real Reporter Please Stand Up? | p. 397 |
Summary | p. 398 |
Review Questions | p. 399 |
Exercises | p. 399 |
More Ethical Issues | p. 400 |
Cameras in the Courtroom | p. 400 |
Pros and Cons | p. 401 |
Do Cameras Influence Witnesses? | p. 402 |
The Fourth Amendment | p. 403 |
Don Hewitt Has Second Thoughts | p. 405 |
Supreme Court Eases Rules-A Bit | p. 406 |
Checkbook Journalism | p. 406 |
The Fairness Doctrine | p. 407 |
Invasion of Privacy | p. 408 |
Civic Journalism | p. 409 |
Summary | p. 413 |
Review Questions | p. 413 |
Exercises | p. 414 |
Tabloid Journalism | p. 415 |
The Clinton-Lewinsky Scandal | p. 415 |
Unconfirmed Reports Abound | p. 417 |
Many Ways of Saying the Source Is Unreliable | p. 418 |
White House Scolds The Wall Street Journal | p. 418 |
Media Gripped by Sniper Obsession | p. 419 |
The JonBenet Ramsey Murder Case | p. 422 |
A Young Congressional Intern Dies and a Congressman Loses His Job | p. 426 |
A Star Pro Basketball Player Is Accused of Sexual Assault | p. 430 |
Are News Standards Dwindling? | p. 431 |
Producing | p. 433 |
The Producers | p. 433 |
The Executive Producer | p. 433 |
The Line Producer (Show Producer) | p. 434 |
Associate Producers | p. 434 |
Field Producers | p. 435 |
The Staff Meetings | p. 435 |
A Busy News City | p. 435 |
Who's the Real Boss? | p. 436 |
The Golden People | p. 437 |
Philosophy | p. 437 |
Ethics | p. 437 |
The Rundown (Lineup) | p. 438 |
Peaks and Valleys | p. 439 |
Rhythm and Flow | p. 440 |
A Difference of Opinion | p. 441 |
More Producing Tips | p. 442 |
Producers Need Good Writing Skills | p. 442 |
Enthusiasm | p. 444 |
Energy | p. 445 |
Still Pictures | p. 445 |
Live Shots | p. 445 |
Back Timing | p. 446 |
Bright Future | p. 447 |
Summary | p. 448 |
Review Questions | p. 448 |
Exercises | p. 448 |
Using the Hardware | p. 449 |
Checking the Equipment | p. 449 |
Batteries and AC Power | p. 449 |
Tripods | p. 450 |
Earphones | p. 451 |
Filters | p. 451 |
White Balancing | p. 451 |
Mixed Light | p. 452 |
Focusing | p. 453 |
Time Coding | p. 454 |
Shooting Techniques | p. 454 |
Cover Footage | p. 456 |
Establishing Shots | p. 456 |
Sequential Shooting | p. 457 |
Shooting Enough Footage | p. 457 |
Recording Natural Sound | p. 457 |
Videophone Technology | p. 458 |
The Job Search in a Changing Industry | p. 467 |
The Future of Broadcast News | p. 468 |
The New Players | p. 471 |
Demise of Radio News | p. 471 |
Getting Started | p. 472 |
"The Corn Fields" | p. 478 |
Education Is Essential | p. 479 |
The Job Search | p. 479 |
The Resume | p. 481 |
References | p. 481 |
Cover Letters | p. 483 |
Writing Tests | p. 483 |
The Job Interview | p. 483 |
Minority Opportunities | p. 485 |
Some Final Words | p. 487 |
Glossary | p. 488 |
Index | p. 493 |
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