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9780618054190

Broadcasting in America

by ; ;
  • ISBN13:

    9780618054190

  • ISBN10:

    0618054197

  • Edition: 9th
  • Format: Paperback
  • Copyright: 2000-09-01
  • Publisher: Houghton Miff

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Supplemental Materials

What is included with this book?

Summary

The best-selling text in the field for nearly 40 years,Broadcasting in Americaoffers authoritative coverage of electronic media. While taking a domestic focus, the text also offers an entire chapter on issues affecting international broadcasting. The text's multidisciplinary perspective enables students to examine the role electronic media play in such academic areas as economics, law, history, and social sciences. In addition, the authors provide the most up-to-date information on broadcasting trends, including wireless communication.

Table of Contents

List of Exhibits
xvii
Preface xix
Introducing Electronic Media
1(18)
From Radio to Television
19(36)
Cable and Newer Media
55(32)
How Electronic Media Work
87(38)
Relays, Recording, and the Digital Revolution
125(40)
Commercial Operations
165(42)
Noncommercial Services
207(20)
Programs and Programming Basics
227(22)
Programs: Network, Syndicated, Local
249(42)
Ratings
291(26)
Effects
317(26)
Regulation and Licensing
343(30)
Constitutional Issues
373(34)
Global View
407(23)
Bibliography 430(6)
Index 436

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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