Broadcasting, Cable, the Internet and Beyond : An Introduction to Modern Electronic Media

by DOMINICK J

• ISBN13: 9780072904413
• ISBN10: 0072904410
• Edition: 4th
• Format: Paperback
• Copyright: 1999-08-17
• Publisher: McGraw-Hill Humanities/Social Sciences/Languages

Summary

This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of Broadcasting, Cable, the Internet and Beyond have three main goals for every edition: 1) to convey the excitement of the industry, 2) to provide a survey of the industry, and 3) presenting a readable text that makes even the most difficult information understandable. With new information and innovations added to an already strong foundation, this edition achieves each of these goals, again.

Table of Contents

Part I: Foundations

Introduction

Chapter 1: History of Broadcast Media

Chapter 2: History of Cable, Home Video and the Internet

Chapter 3: Audio and Video Technology

Part II: How It Is

Chapter 4: Radio Today

Chapter 5: Television Today

Chapter 6: The Internet and New Media

Part III: How It's Done

Chapter 7: The Advertising Marketplace

Chapter 8: Radio Programming

Chapter 9: Television Programming

Part IV: How It's Controlled

Chapter 10: Rules and Regulations

Chapter 11: Self-Regulation and Ethics

Part V: What It Does

Chapter 12: Ratings and Audience Feedback

Chapter 13: Effects

Chapter 14: The International Scene