Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media

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  • Edition: 6th
  • Format: Paperback
  • Copyright: 2007-03-14
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages
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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.


This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a readable text that makes even the most difficult information understandable. This edition addresses the latest trends and debates in the field, including satellite radio and new terrestrial digital radio, ipods and podcasting, the growth of Google, and cable and internet advertising .

Table of Contents

Previous edition TOC
Foundations Introduction
History of Broadcast Media
History of Cable, Home Video and the Internet
Audio and Video Technology
How It Is
Radio Today
Television Today
The Internet and New Media
How It's Done
The Advertising Marketplace
Radio Programming
Television Programming
How It's Controlled
Rules and Regulations
Self-Regulation and Ethics
What It Does
Ratings and Audience Feedback
The International Scene
Table of Contents provided by Publisher. All Rights Reserved.

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