Broadcasting/Cable and Beyond : An Introduction to Modern Electronic Media

by Dominick, Joseph R.; Sherman, Barry L.; Copeland, Garya; Dominick, Jodeph R.; Copeland, Gary

• ISBN13: 9780070179882
• ISBN10: 0070179883
• Edition: 3rd
• Format: Hardcover
• Copyright: 1995-11-01
• Publisher: McGraw-Hill College

Summary

Broadcasting/Cable and Beyond provides a comprehensive yet manageable view of the broadcasting and cable industries, with coverage of history, regulation, economics, and career opportunities. The third edition has been fully revised and updated and a wealth of new anecdotes and relevant boxes have been added throughout the book. New to this edition are chapter-opening "freeze frames" - which highlight various facts and figures relating to chapter content and pique students' curiosity - and additional sections throughout the book on the new technologies that are building the information superhighway. Additionally, the chapters on audio and video technology (formerly Chapters 12 and 13) have been placed earlier in the book to follow respective history chapters and more accurately reflect the sequence used to teach the course.

Table of Contents

Preface
O.J. and TV	p. 3
History of Radio	p. 15
History of TV and Cable	p. 49
Audio Technology	p. 81
Video Technology	p. 111
Radio Today	p. 143
Television Today	p. 171
Cable and Home Video Today	p. 193
Corporate and Organizational Video Today	p. 215
The International Scene	p. 243
The Regulatory Framework	p. 263
Broadcasting and Cable Law	p. 287
Self-Regulation and Ethics	p. 318
Radio Programming	p. 339
TV News Programming	p. 363
TV Entertainment Programming	p. 385
The Ratings	p. 409
Beyond Ratings: Other Audience Research	p. 431
The Effects of Broadcasting and Cable	p. 447
Glossary	p. 476
Photo Credits	p. 483
Index	p. 485
Table of Contents provided by Blackwell. All Rights Reserved.