Brought to You by

by Samuel, Lawrence R.

• ISBN13: 9780292777620
• ISBN10: 0292777620
• Format: Hardcover
• Copyright: 2002-01-01
• Publisher: Univ of Texas Pr

Summary

"If there was a book likeBrought to You Bywhen I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business."-Jerry Della Femina, President, Jerry Della Femina & Partners"The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture."-John Gerzema, Managing Director, Fallon NYC"A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective."-Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan"Incredibly thought-provoking for anyone interested in the shaping of our commercial culture."-Megan Kent, Executive Director, Brand Planning, Bozell Worldwide"All scholars interested in how and why advertisers used commercials to advance a triumphant and optimistic American Way will find Brought to You By an exciting read."-Lary May, Professor of American Studies, University of Minnesota"This important book examines and credits, warts and all, the undeniable engine behind our country's thirst for growth and belief in endless possibilities-the television commercial."-Mark R. Morris, Chairman, Bates North America"For the general reader or the specialist seeking to understand the commercial roots of our experience economy, I cannot imagine a more perceptive guide."-John F. Sherry, Jr., Professor of Marketing, Northwestern University"Fascinating reading, capturing a pivotal moment in the shaping of the most powerful generation in history, baby boomers."-Benny Sommerfeld, Business Development Manager, Volvo Cars N.A.Lawrence R. Samuel writes, consults, and teaches in New York City. His other books includePledging Allegiance: American Identity and the Bond Drive of World War II.

Table of Contents

Acknowledgments	vii
Introduction	ix
Part One: Home Sweet Home	1	(84)
The Precocious Prodigy, 1946--1952	3	(43)
Shower of Stars, 1953--1955	46	(39)
Part Two: Keeping Up with the Joneses	85	(66)
The Spark Plug of Prosperity, 1956--1958	87	(35)
A Mist Settling on Our Pond, 1959--1960	122	(29)
Part Three: The New Society	151	(70)
Think Young, 1961--1962	153	(29)
The Psychic Air We Breath, 1963--1964	182	(39)
Conclusion	221	(8)
Notes	229	(23)
Index	252