No B.S. Guide to Maximum Referrals and Customer Retention The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits

by Kennedy, Dan S.; Buck, Shaun

• ISBN13: 9781599185842
• ISBN10: 1599185849
• Format: Paperback
• Copyright: 2016-03-15
• Publisher: Entrepreneur Press

Summary

FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER.
Business owners agree. The referred customer is far superior to the one brought in by ‘cold’ advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers.

Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you
to stop chasing new customers and keep an iron cage around the ones you already have.
Kennedy and Buck present a systematic approach to help you keep, cultivate, and
multiply customers so that your entire business grows more valuable and sustainable,
and you replace income uncertainty with reliable income through retention and referrals.

Learn how to:
• Apply the #1 best retention strategy (hint: it’s exclusive)
• Catch customers before they leave you
• Grow each customer’s value (and have more power in the marketplace)
• Implement the three-step customer retention formula
• Use other people’s events to get more referrals
• Create your own Customer Multiplier System
• Calculate the math and cost behind customer retention

Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you
build a thriving business for the long-term.

Author Biography

Dan S. Kennedy is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO’s of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He lives in Phoenix, AZ.

Shaun Buck is the owner and CEO of The Newsletter Pro and was the 2014 GKIC Marketer of the Year. He is based in Boise, ID.