Build Your Business Stronger and Do It Quickly!

by Guzik, Ronald E.

• ISBN13: 9780966608571
• ISBN10: 0966608577
• Edition: 1st
• Format: Paperback
• Copyright: 2002-02-01
• Publisher: High Tide Pr

Summary

Many people have the idea that you develop an enterprise simply by plowing ahead, helter-skelter. This book shows you there is considerable methodology and process to becoming a success. The book starts by challenging you to ask yourself if you have 'crossed over' from an employee mindset to a business-owner mindset. This is a passage that you must make if you are to survive -- and thrive -- in the shoals of entrepreneurship. Then you must learn the ins and outs of financial planning, sales, marketing and managing people -- all of which Ron Guzik writes about from long-time hands-on experience. If you use this book well, you will walk through all of the planning steps you need to avoid disaster and enhance your chances of building a venture that you will be proud of and that will earn a good living for you and your family.

Table of Contents

Foreword	vii
Marc Kramer
Introduction	ix
I. YOU, THE ENTREPRENEUR
Crossing Over to a Business Mindset: From Employee to Entrepreneur	1	(6)
Entrepreneurial Values---Why Should You Know What Yours Are?: Getting Your Priorities Straight	7	(6)
II. BUSINESS PLANNING
Setting Goals for Your Business: Goals---Yardstick for Productivity	13	(4)
Get the Big Picture First: Want to See Success?	17	(6)
Make Your Planning Painless---And Take Your Business to the Top: Plan to Capitalize on Your Strengths and Shore Up Your Weaknesses	23	(8)
III. MAKING YOUR PLAN HAPPEN
The Art of Implementing Your Strategic Plan: Focus on Making Your Plan Happen	31	(4)
Get an Action Plan: Turn Goals into Reality	35	(6)
Keeping Your Business on Track: Setting Goals is Great---Now, How Do You Attain Them?	41	(6)
Increase Your Productivity with Good Time Management: Motion Is Not Necessarily Progress	47	(6)
Achieving Good Organization: Turn Your Work Life Around	53	(10)
IV. BUSINESS DEVELOPMENT
Edit Your Business Like a Movie: Get a Great Profit Picture	63	(6)
Recognize the Stages in Business Growth: Know Where Your Business Is Right Now	69	(8)
Six Areas Critical to Growth: Don't Leave Out Anything Important	77	(14)
Systems Thinking Gives You an Edge: In Business As in Nature---Everything Is Connected	91	(8)
V. FINANCE
How to Do a Financial Projection without Going Totally Bananas: Educated Guesswork Saves the Day	99	(6)
Study the Way Bankers Think---Before You Ask for a Loan: The Banker Is Not Your Enemy	105	(6)
Turn a Good Loan Proposal into a Great One: Getting the Money You Need	111	(8)
Cash Flow---The Monitor of Your Business' Health: Staying in the Black	119	(8)
VI. MARKETING
Three Ways to Increase Revenues---and How to Combine All Three: Maximize Your Growth	127	(8)
There's Only One Business in the World Like Yours---Capitalize on It!: You and Your Business Are Unique	135	(6)
Defining and Selling the Sizzle (Not the Steak): Promote the Benefits and Increase Your Sales	141	(6)
Six Steps to Successful Networking: Making Face-to-Face Contacts Work for You	147	(10)
VII. SALES
Six Steps in the Sales Process and How to Improve Your Results: Optimizing the Process	157	(14)
Cultivate the Art of Asking Good Questions: Seek Out Client Needs to Build Your Business	171	(6)
Intelligent Negotiation---Your Key to Sales Success?: Enhance Your Selling Skills	177	(6)
Do You Know What Your Customers Really Want?: Better to Ask Them Than to Lose Them	183	(10)
VIII. MANAGEMENT
Keeping Your People Happy: Better Managers Make for Stronger Businesses	193	(8)
Resolving Conflicts at Work So Everybody Wins: A Model for Constructive Resolution	201	(6)
How to Acquire Good Business Sense: Try Out These Keys to Wisdom	207	(6)
Index	213