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9781589806993

Build Your Own Brand

by
  • ISBN13:

    9781589806993

  • ISBN10:

    1589806999

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2009-11-01
  • Publisher: Pelican Pub Co Inc
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List Price: $23.00

Summary

The names Oprah, Michael Jordan, Donald Trump, and Bill Gates are great personal brands, and yours can be a personal brand too. This insightful book guides professionals and businesspeople to harness the power of their personal brands to build their client base. Readers will be able to carve a niche in the market in an inexpensive and productive way.

Author Biography

Doug Dvorak has appeared on the Fox News Channel, CBS's The Early Show, and The Oprah Winfrey Show. He is a motivational humorous speaker who gives presentations and workshops for Fortune 1000 companies.

Table of Contents

Introduction The Need for a Personal Brandp. 7
You, Incp. 19
Some Top Brands—What They Did and Still Dop. 31
Things to Do to Build a Personal Brandp. 45
Add Humor to Your Brandp. 57
Affordable Ways to Promote Your Personal Brandp. 65
The Internet: The Best Place to Build Your Own Brandp. 71
Social Media Optimizationp. 91
Managing Your Personal Brandp. 103
How to Be Your Own PR Firmp. 111
Building a Personal Brand for Employeesp. 121
How to Promote Your Personal Brand in Tough Economic Timesp. 131
Conclusionp. 145
Testp. 148
Bibliographyp. 157
Indexp. 159
Table of Contents provided by Ingram. All Rights Reserved.

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