Build Your Own Life Brand! : A Powerful Strategy to Maximize Your Potential and Enhance Your Value for Ultimate Achievement

by Stedman Graham

• ISBN13: 9780684856971
• ISBN10: 0684856972
• Format: Hardcover
• Copyright: 2001-05-02
• Publisher: Free Press

Summary

From traditional corporations to the Internet, from top executives to people trying to make a difference in their communities, branding has become one of the most important concepts in professional and personal marketing today. In this groundbreaking work, bestselling author Stedman Graham shows readers how to use branding -- the technique employed by major advertisers to distinguish their products -- for their own benefit. By evaluating and emphasizing our strengths, we can create a unique and positive image -- our very own brand -- instantly recognizable not only by those who already know us, but also by everyone we encounter in our daily life. Unlike books devoted solely to the "self" in self-help, Build Your Own Life Brand! encourages readers to take the success they obtain from a strong Life Brand and use it to enrich the lives of others. A respected businessman, community leader, and author of the bestselling books You Can Make It Happen and Teens Can Make It Happen, Graham here gives readers a system for: Recognizing and developing their individual brand assets -- their talents, knowledge, and personal characteristics Building and expanding upon those strengthsIdentifying the "target markets" of each area of life -- who and what should be focused on in their work, relationships, and communities Bringing more value into those markets as well as their own lives With each lesson, Graham introduces real examples (from unsung waitresses to sports heroes) of men and women who have built successful Life Brands -- standouts who help to improve their workplace, relationships, and community. Providing entertaining and pointed insights on personal branding styles and specific instructions for developing a Brand of your own, Build Your Own Life Brand! is sure to be recognized as a life-altering work not only for those who read it but also for the many lives those readers affect.

Author Biography

Stedman Graham is chairman and chief executive officer of S. Graham & Associates, an educational company that creates customized corporate training and leadership development programs. He is also the author of two New York Times bestsellers, You Can Make It Happen and Teens Can Make It Happen, as well as being an adjunct professor at the Kellogg Graduate School of Management at Northwestern University, a distinguished visiting professor at Coker College, and a visiting professor at George Washington University. Graham is the founder of The Leadership Institute of Chicago, a nonprofit education and research organization dedicated to promoting effective leadership, and is a member of the National Board of Junior Achievement. He received a bachelor's degree in social work from Hardin-Simmons University and a master's degree in education from Ball State University.

Table of Contents

Contents

Chapter One: Build a Brand Name for Yourself

Chapter Two: Life Brand Management 101

Chapter Three: Lessons from the Brand Styles of the Rich and Famous

Chapter Four: Brand Value with a Capital You!

Chapter Five: Focus Your Life Brand with Success Circles

Chapter Six: Marketing Your Life Brand

Chapter Seven: Expand Your Brand!

Chapter Eight: The Power of Your Life Brand at Work

Chapter Nine: The Power of Your Life Brand in Your Relationships

Chapter Ten: The Power of Your Life Brand in the Community

Chapter Eleven: Seven Rules for Building a Quality Life Brand