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The Builder's Guide to the Tech Galaxy 99 Practices to Scale Startups into Unicorn Companies

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2022-06-27
  • Publisher: Wiley

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Supplemental Materials

What is included with this book?


Learn to scale your startup with a roadmap to the all-important part of the business lifecycle between launch and IPO

In The Builder’s Guide to the Tech Galaxy: 99 Practices to Scale Startups into Unicorn Companies, a team of accomplished investors, entrepreneurs, and marketers deliver a practical collection of concrete strategies for scaling a small startup into a lean and formidable tech competitor. By focusing on the four key building blocks of a successful company – alignment, team, functional excellence, and capital—this book distills the wisdom found in countless books, podcasts, and the authors’ own extensive experience into a compact and accessible blueprint for success and growth.

In the book, you’ll find:

  • Organizational charts, sample objectives and key results (OKRs), as well as guidance for divisions including technology and product management, marketing, sales, people, and service operations
  • Tools and benchmarks for strategically aligning your company’s divisions with one another, and with your organization’s “North Star”
  • Templates and tips to attract and retain a triple-A team with the right scale-up mindset
  • Checklists to help you attract growth capital and negotiate term sheets

Perfect for companies with two, ten, or one hundred employees, The Builder’s Guide to the Tech Galaxy belongs on the bookshelves of founders, managers, entrepreneurs, and other business leaders exploring innovative and proven ways to scale their enterprise to new heights.

Author Biography

Dr. Martin Schilling is an angel investor, startup builder, and scale-up executive. He has co-created and scaled five companies, including a McKinsey & Company subsidiary and the FinTech firm N26. He is the Managing Director of the Berlin Accelerator at Techstars.

Dr. Thomas Klugkist is a management consultant who leverages the experience and insight he gained working at leading companies and startups in Europe (N26, KPN/ Planet Internet, Klett Group, Kirch Group, JCI) to guide change processes and help exciting companies grow.

Table of Contents

Forewords xix

Introduction xxvii


Chapter 1 Six Dimensions of Direction 3

Chapter 2 Environmental, Social and Governance Criteria as Drivers of Business Success (With Johannes Lenhard and Hannah Leach) 13


Chapter 3 People (HR) Excellence (With Constanze Buchheim, Manjuri Sinha and Chris Bell) 37

Chapter 4 Scale-Up Mindset (With Johannes Lenhard) 73


Chapter 5 Product Management Excellence (With Johnny Quach and Sven Grajetzki) 87

Chapter 6 Technology Excellence (With Christoph Richter) 129

Chapter 7 B2C Marketing Excellence (With Kelly Ford) 175

Chapter 8 B2B Sales Excellence (With Karan Sharma) 209

Chapter 9 Service Operations Excellence (With Dr. Nicola Glusac) 241

Chapter 10 Supply Chain Excellence (With Matthias Wilrich) 265


Chapter 11 Six Questions Every Growth Stage Investor Asks With (Vanessa Pinter) 287

Chapter 12 Fifteen Key Issues In Growth Term Sheets (With Vanessa Pinter) 299

Contact Us 317

Notes 319

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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