Building a Better Business

by Dixon, Patrick

• ISBN13: 9781861977533
• ISBN10: 1861977530
• Format: Paperback
• Copyright: 2005-10-15
• Publisher: Consortium Book Sales & Dist

Summary

Starting from the premise that people's attitudes to business have changedboth the role businesses should play in the world and how individuals can achieve a better work-life balancethis book shows how you can build a better and more successful business and achieve more satisfaction in the process. With chapters on better ways to win and keep customers, better kinds of products and services, better brands for lasting value, better marketing, better public relations and publicity, better leadership, better ways to organize, better ways to make things happen, better teams, and better targets, goals, and incentives, it is an intensely practical and also inspirational guide to how you can build a better future for your business and yourself.

Table of Contents

Preface	xi
Acknowledgements	xii
The future feels different	1	(16)
Four words for every business	17	(14)
Better leadership	31	(17)
How to develop better leaders	48	(15)
Creating better teams	63	(16)
Building better brands	79	(7)
Better marketing	86	(27)
Better customer relations	113	(7)
Better public relations	120	(16)
Better innovation	136	(12)
Better people	148	(20)
Better motivation	168	(14)
Better balance: work---life or life--life?	182	(21)
Motivation matching: joining business and personal goals	203	(9)
Managing change for the better	212	(21)
Better strategy	233	(14)
Lessons from not-for-profit organizations	247	(12)
Better ways to invest	259	(4)
Business values -- the ultimate test	263	(31)
Better corporate governance	294	(6)
An hour to change your world	300	(7)
Appendix: frequently asked questions	307	(3)
The $20,000 building a better world challenge	310	(2)
Notes	312	(8)
Bibliography	320	(5)
Index	325