Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
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Elaine Jay is director of the consultancy firm Sargeant Associates Ltd. She has over fourteen years of experience as a fundraiser working with a number of charities, including the Royal Society for the Prevention of Crulety to Animals, where she was head of individual fundraising for six years.
Preface.
The Authors.
1 Why Does Loyalty Matter?
2 Driving Donor Loyalty.
3 Understanding Giving Behavior.
4 Advancing the Relationship Revolution.
5 Researching What Donors Want.
6 Using Donor Segmentation to Enhance Loyalty.
7 Growing Monthly Giving.
8 Building Effective Fundraising Products.
9 Managing Service Quality.
10 Recognizing and Rewarding Donors.
11 Using Lifetime Value to Inform Retention Strategy.
12 Planning for Retention.
Conclusion: A Call to Action.
References.
Index.
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.