Building Social Business : The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

by Yunus, Muhammad

• ISBN13: 9781586489564
• ISBN10: 1586489569
• Edition: Reprint
• Format: Paperback
• Copyright: 2011-05-10
• Publisher: PERSEUS

Summary

Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.

Author Biography

Muhammad Yunus is the founder of Grameen Bank and more than fifty other companies in Bangladesh. He is widely known as both the father of microcredit and of the social business movement. In 2006, Professor Yunus and Grameen Bank were jointly awarded the Nobel Peace Prize. He is one of only seven individuals to have received the Nobel Peace Prize, the United States Presidential Medal of Freedom, and the United States Congressional Gold Medal. Yunus is the recipient of fifty-five honorary degrees from universities in twenty countries, and has received 112 awards from twenty-six countries, including state honors from ten countries.

Table of Contents

Introduction: Social Business-From Dream to Reality	p. vii
Why Social Business?	p. 1
Growing Pains	p. 33
Lessons in Adaptation and Change from the Story of Grameen Danone
Launching a Social Business	p. 57
To Cure One Child	p. 95
A Case of Social Business in Healthcare
Legal and Financial Frameworks for Social Business	p. 111
Grameen Veolia Water	p. 133
A Social R&D Project for Addressing the World Water Crisis
Creating a Global Infrastructure for Social Business	p. 153
Glimpses of Tomorrow	p. 173
More Social Businesses Are on the Way
The End of Poverty	p. 195
The Time Is Here
Index	p. 207
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