Building Strong Congregations: Attracting, Serving, and Developing Your Membership [With CDROM]

by Wrenn, Bruce

• ISBN13: 9780812704907
• ISBN10: 0812704908
• Format: Hardcover
• Copyright: 2009-02-01
• Publisher: Autumn House Publishing

Summary

You probably have a fairly good idea of what it took to construct the building in which your congregation meets. First, there was a recognized need for a building, followed by a budget, blueprints, fund-raising, construction workers, and building materials, and voil! The structure proudly stands as a monument to the effective implementation of a well-thought-out plan.

Author Biography

Bruce Wrenn, Ph.D., is the William E. Colson professor of marketing, and concurrent professor of Christian ministry, at Andrews University, Berrien Springs, Michigan. He has published extensively in the marketing field, including numerous scholarly articles and more than 10 books. Philip Kotler, Ph.D., is considered by many to be the father of modern marketing. He is the S. C. Johnson and Son distinguished professor of international marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. He has authored more than 40 books on marketing. Norman Shawchuck, Ph.D., is the author of more than 10 books on spirituality, conflict, and management. He has trained U.S. Navy and Marine chaplains and has effectively utilized marketing research to help numerous congregations.

Table of Contents

List of Exhibits	p. 9
Preface	p. 13
Introduction	p. 19
Marketing and Religion in a Dynamic Environment	p. 23
The Intersection of Marketing and Religion	p. 25
The Heart of Twenty-first-Century Marketing	p. 50
Supplement: An Application of the Effective Marketing Process Model: Starting a Grief Ministry	p. 72
Adopt a Marketing Philosophy	p. 77
Serving People Effectively: The Responsive Congregation	p. 79
Develop an Understanding	p. 100
How to Understand: Marketing Research	p. 102
What to Understand: Factors Influencing Behavior	p. 149
Plan the Marketing Strategy	p. 185
Thinking Like a Marketing Strategist: Fundamental Marketing Concepts	p. 187
Market Segmentation, Targeting, and Positioning	p. 249
Strategic Marketing Planning	p. 301
Design and Implement the Marketing Tactics	p. 340
Product, Price, and Place Decisions	p. 342
Marketing Communication Decisions	p. 394
Fund-raising Decisions	p. 470
Connect With Exchange Partners	p. 495
Fellowship Marketing	p. 497
Evaluating Our Program	p. 535
Resource Guide	p. 548
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