Building Strong Congregations: Attracting, Serving, and Developing Your Membership [With CDROM]

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  • Format: Hardcover
  • Copyright: 2009-02-01
  • Publisher: Autumn House Publishing
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You probably have a fairly good idea of what it took to construct the building in which your congregation meets. First, there was a recognized need for a building, followed by a budget, blueprints, fund-raising, construction workers, and building materials, and voil! The structure proudly stands as a monument to the effective implementation of a well-thought-out plan.

Author Biography

Bruce Wrenn, Ph.D., is the William E. Colson professor of marketing, and concurrent professor of Christian ministry, at Andrews University, Berrien Springs, Michigan. He has published extensively in the marketing field, including numerous scholarly articles and more than 10 books. Philip Kotler, Ph.D., is considered by many to be the father of modern marketing. He is the S. C. Johnson and Son distinguished professor of international marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. He has authored more than 40 books on marketing. Norman Shawchuck, Ph.D., is the author of more than 10 books on spirituality, conflict, and management. He has trained U.S. Navy and Marine chaplains and has effectively utilized marketing research to help numerous congregations.

Table of Contents

List of Exhibitsp. 9
Prefacep. 13
Introductionp. 19
Marketing and Religion in a Dynamic Environmentp. 23
The Intersection of Marketing and Religionp. 25
The Heart of Twenty-first-Century Marketingp. 50
Supplement: An Application of the Effective Marketing Process Model: Starting a Grief Ministryp. 72
Adopt a Marketing Philosophyp. 77
Serving People Effectively: The Responsive Congregationp. 79
Develop an Understandingp. 100
How to Understand: Marketing Researchp. 102
What to Understand: Factors Influencing Behaviorp. 149
Plan the Marketing Strategyp. 185
Thinking Like a Marketing Strategist: Fundamental Marketing Conceptsp. 187
Market Segmentation, Targeting, and Positioningp. 249
Strategic Marketing Planningp. 301
Design and Implement the Marketing Tacticsp. 340
Product, Price, and Place Decisionsp. 342
Marketing Communication Decisionsp. 394
Fund-raising Decisionsp. 470
Connect With Exchange Partnersp. 495
Fellowship Marketingp. 497
Evaluating Our Programp. 535
Resource Guidep. 548
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