Building Your Business the Right-Brain Way Sustainable Success for the Creative Entrepreneur

by Lee, Jennifer; Port, Michael

• ISBN13: 9781608682560
• ISBN10: 1608682560
• Format: Paperback
• Copyright: 2014-04-15
• Publisher: New World Library

Summary

If you’ve started a business, you know that the journey toward success can be both invigorating and confusing, so where can you find advice that is practical and focused but still as playful and passionate as you are? Look no further than this book, which combines solid business expertise with a right-brain perspective that inspires creativity and innovation. Jennifer Lee’s fresh, empowering approach emphasizes taking action and continually improving to achieve extraordinary long-term results.

Building Your Business the Right-Brain Way offers real-world-tested techniques that can benefit all sorts of businesses, whether you’re a sole proprietor running a coaching practice, a crafter looking to license products, a wellness professional with a team of employees, or any creative soul making a meaningful difference with your work. You’ll discover how to:

* assess your business’s unique “ecosystem”
* build your brand and attract, engage, and keep ideal customers
* develop new income streams that better leverage your time and resources
* promote your products and services with authenticity and ease
* grow your team (virtual and in-person) and manage staff and vendors
* establish infrastructure and procedures to keep operations running smoothly
* carve out vital white space to pause, reflect, and celebrate

Author Biography

Jennifer Lee left corporate consulting to pursue her passion for helping others pursue theirs. In the process she has become a respected teacher and author, and built two successful businesses: Artizen Coaching and Right-Brain Business Plan Facilitators. She lives in Oakland, CA.

Table of Contents

Intro
• Guiding principles
o A bias for action, action accelerator
• This is for you
• Where I see people get stuck
• Fallacy of the plan – yes I wrote a book called the right-brain business plan and I do still believe it’s important to have a plan, but it doesn’t need to be the plan that you think it needs to be. You can’t have everything figured out. Things change. That’s why your RBBP is a living and breathing thing that serves as a guidepost and inspiration. – the work is in the doing and the getting things out there and making offers and working with customers, that’s what we’ll dive into in this book.
• My story
• What does success mean to you? Sustainable success

Chapter 1 – Tending Your Entrepreneurial Ecosystem: Is your business blooming and booming?
• Do I have the quarterly goals moola here?
• Illustration: Entrepreneurial Ecosystem
• Illustration quarterly moola goals?

Chapter 2 – Taking a Stand and Making an Impact: What’s Your Core Message?
• Message, authentic impact
• Idea generation, and content creation
• Illustration: Billboard

Chapter 3 – Attracting Your Right Peeps: Cultivate connection, community, and customers
• Having a clear message will help you attract your right peeps
• This is about gathering your tribe of creative cohorts, raving fans, and devoted customers
• List building, regular contact
• Involve them – prototypes, mastermind “testing the waters: Prototypes, betas, and inside peeks” – licking the spoon brownie batter (having a taste before it’s fully baked),
• Launch then create – let people know about something and then create it as you go
• Illustration to show involving your peeps

Chapter 4 – Packaging Your Gifts and Crafting Your Offer
• Do I include love letters/sales pages here?
• talk about product development (part 1, 2, 3?? If they are parts what are the different parts. ) afraid this section is too long. Still need to go through prod dev transcripts. cull that down.
• Illustration: Core message – bearing gifts aligned with the core message (is this too confusing w/ the flower?)
• Illustration: packing gift
• Illustration: love letter diagram

Chapter 5 – Let’s do Launch
• Why a launch plan is different than ongoing marketing
• Different phases of a launch
• Getting people to help you – JVs and affiliates.
• Details of one launch and how to map out season launches so you don’t overcommit yourself and inundate your peeps
• Illustration: Launch Plan play sheet
• Illustration: Seasonal launch plan play sheet

Chapter 6 – Making More Moola – Optimize opportunities for ongoing earning
• Include opportunities for ongoing earnings illustrated play sheet
• Maybe mention or reference diagram earlier in the book like entrepreneurial ecosystem and then have this be a fill in the blank play sheet in this chapter??
• Illustration: multiple moola-making methods map: Opportunities for ongoing earning,

Chapter 7 – In Good Company: Growing Your Team

Chapter 8 – Smooth Sailing Systems and Left Brain Details
•
• Not sure how left-brain details fits in here or w/ moola

Chapter 9 – Sustaining Your Success – invite in ease and flow, and know when to say no
• Embracing Ease
• Self-Care
• Spaciousness – can time management sidebar go here? probably
• Simplicity
• Support – refer to In Good Company
• Systems – refer to Smooth Sailing Systems
• When to walk away
• Celebrating
• Illustration: Diagram of embracing ease / w/ questions to ask self – play sheet?

One for the road: More advanced topics: Entity outside of you – your legacy – your message can live on beyond you and where you can be at any given time, protect your work, be a leader,