Bullseye! Hitting Your Strategic Targets Through High-Impact Measurement

by Schiemann, William A.; Lingle, John H.

• ISBN13: 9780743284967
• ISBN10: 0743284968
• Format: Paperback
• Copyright: 2005-04-25
• Publisher: Free Press

Summary

At last, in this book, the great paradox of measurement is resolved. According to the authors' original -- and revealing -- research companies that manage by measurement outperform less disciplined competitors by an average three-year return on investment of 80 percent versus an average ROI of 45 percent. Yet few companies have put in place a disciplined approach for measuring the key nonfinancial, strategic performance areas that are so crucial to a firm's success.Bullseye!treats measurement as a key senior-management business issue. The authors explore the role of measurement in adding clarity and specificity to an organization's strategy, and in driving efforts to translate strategy into operational initiatives and business results.Organizational change and measurement experts William Schiemann and John Lingle have written the first book to provide a complete detailed blueprint for implementing a strategic measurement system. To resolve the measurement paradox, they have created as the centerpiece ofBullseye!a detailed case study that describes a four-phase process that will successfully transform any company into a measurement-managed organization. The four phases of this process are: defining a strategic business model, designing measures to support the model cascading the model and measures throughout the organization, and embedding the measures into the leadership processes of the organization.In eminently readable prose, the authors confront head-on the powerful forces that conspire to prevent a company from gaining the full value from its measurement system. In the process, Schiemann and Lingle have developed an integrative framework that covers all the major measurement areas: markets and customers, finance, people, operations, the environment, and suppliers. In fact, the authors go Beyond other published accounts of measurement systems by providing strategic tools to manage customer, community, environmental, and regulatory stakeholders along with suppliers, and adaptability -- the level at which a company learns and innovates. Focus and speed, they argue, are the essential competitive qualities. Following the guidelines recommended in this book, executives with responsibility for setting and implementing strategy should be able to make significant improvements in three months and major changes within a year.Bullseye!is must reading for all general managers at the corporate, division, and business-unit levels.

Author Biography

William A. Schiemann is President of Metrus Group, a Somerville, New Jersey-based consulting and research firm. He is a frequent speaker and has consulted globally on organizational transformation and strategic measurement for the past two decades. Dr. Schiemann has published widely in journals and contributed chapters to books on employee surveys and performance improvement.

Table of Contents

PART I RESOLVING THE MEASUREMENT PARADOX	1	(72)
Measurement Management: What is it and is it Worth the Effort?	5	(20)
Measurement Management and Tomorrow's Organization	25	(14)
How Well are Companies Measuring?	39	(20)
Levers for a Measurement-Managed Organization	59	(14)
PART II BUILDING THE MEASUREMENT-MANAGED ORGANIZATION	73	(108)
Developing the Strategic Template	79	(22)
Designing the Measures	101	(24)
Cascading the Measures	125	(20)
Embedding the New Culture	145	(26)
From Measurement Myth to Measurement Managed	171	(10)
Postscript on Action	181	(4)
Appendix: Linking High-Level Strategic Performance Measures to the Day-to-Day Business	185	(12)
Notes	197	(2)
Index	199