Business

by Pride, William M.; Hughes, Robert J.; Kapoor, Jack R.

• ISBN13: 9781439037638
• ISBN10: 1439037639
• Additional ISBN(s): 9780618753147, 9781111526207
• Edition: 10th
• Format: Loose-leaf
• Copyright: 2009-02-11
• Publisher: South-Western College Pub
• More Book Details
• Purchase Benefits

Summary

The tenth edition of this best-selling introductory text features an up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues. New coverage in this edition more closely examines cutting-edge topics like the 2008 economic crisis, green business, and sustainability. In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student friendly program on the market. The new online resources no longer require a passkey and put students on the path to success and mastery through premium online study content, including ACE Plus practice tests, flashcards, MP3 audio chapter summaries and quizzes, interactive games, and Career Snapshots.

Table of Contents

The Environment Of Business

Exploring the World of Business and Economics

Being Ethical and Socially Responsible

Exploring Global Business

Trends In Business Today

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Management And Organization

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Human Resources

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Enhancing Union-Management Relations

Marketing

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products that Satisfy Customers

Wholesaling, Retailing, and Physical Distribution

Developing Integrated Marketing Communications

Information For Business Strategy And Decision Making

Understanding Information and e-Business

Using Accounting Information

Finance And Investment

Understanding Money, Banking, and Credit

Mastering Financial Management

Understanding Personal Finances and Investments

Table of Contents provided by Publisher. All Rights Reserved.