Business

by Griffin, Ricky W.; Ebert, Ronald J.

• ISBN13: 9780130796110
• ISBN10: 0130796115
• Edition: 5th
• Format: Hardcover
• Copyright: 1998-08-01
• Publisher: Prentice Hall

Summary

For Introduction to Business courses. One of the most comprehensiveyet readable surveys of all major facets of business. This best-selling text moves from general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, interactive questions, and an informal first-person narrative all work together to draw students dynamically into the real world of contemporary businessfurther enriched by a host of supplements, including a multimedia CD-ROM free with each copy of the text.

Table of Contents

PART ONE Introducing the Contemporary Business Environment	1	(103)
1. Understanding the U.S. Business System	4	(28)
2. Conducting Business in the United States	32	(22)
3. Understanding the Global Context of Business	54	(26)
4. Conducting Business Ethically and Responsibly	80	(24)
PART TWO The Business of Managing	104	(74)
5. Managing the Business Enterprise	108	(24)
6. Organizing the Business Enterprise	132	(22)
7. Understanding Entrepreneurship and the Small Business	154	(24)
PART THREE Understanding People in Organizations	178	(86)
8. Managing Human Resources	182	(28)
9. Understanding Employee Motivation and Leadership	210	(28)
10. Understanding Labor and Management Relations	238	(26)
PART FOUR Understanding Principles of Marketing	264	(118)
11. Understanding Marketing Processes and Consumer Behavior	268	(32)
12. Developing and Pricing Products	300	(28)
13. Promoting Products	328	(26)
14. Distributing Products	354	(28)
PART FIVE Managing Operations and Information	382	(126)
15. Producing Services and Goods	386	(28)
16. Managing for Quality and Productivity	414	(30)
17. Managing Information Systems and Communication Technology	444	(32)
18. Understanding Principles of Accounting	476	(32)
PART SIX Understanding Financial Issues	508	(93)
19. Understanding Money and Banking	512	(32)
20. Understanding Securities and Investments	544	(32)
21. Understanding Financial and Risk Management	576	(25)
Appendix 1 Understanding the Legal Context of Business	601	(9)
Appendix 2 Understanding Insurance	610