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9780130179623

Business in Action

by ;
  • ISBN13:

    9780130179623

  • ISBN10:

    0130179620

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2000-07-01
  • Publisher: PRENTICE HALL
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Summary

For courses in Introduction to Business. This new text's user-friendly magazine layout, its manageable length, and up-to-date real-life examples enable students to experience business firsthand. Every chapter contains a variety of highly involving skill-building activities that help students learn key business fundamentals and discover opportunities in the 21st century.

Table of Contents

Preface xiii
PART I CONDUCTING BUSINESS IN THE GLOBAL ECONOMY 1(77)
Understanding the Fundamentals of Business and Economics
1(25)
Practicing Ethical Behavior and Social Responsibility
26(25)
Competing in the Global Economy
51(27)
PART II STARTING A SMALL BUSINESS 78(51)
Starting, Financing, and Expanding a Small Business
78(26)
Selecting the Proper Form of Business Ownership and Exploring Mergers, Consolidations, and Acquisitions
104(25)
PART III MANAGING A BUSINESS 129(75)
Understanding the Functions and Roles of Management
129(23)
Organizing to Facilitate Teamwork and Communication
152(25)
Producing Quality Goods and Services
177(27)
PART IV MANAGING HUMAN RESOURCES AND LABOR RELATIONS 204(48)
Motivating Today's Work Force and Handling Employee-Management Relations
204(24)
Managing Human Resources
228(24)
PART V DEVELOPING MARKETING STRATEGIES TO SATISFY CUSTOMERS 252(78)
Meeting Customer's Needs in the Changing Marketplace
Developing Product, Pricing, and Promotional Strategies
276(27)
Developing a Distribution Strategy
303(27)
PART VI MANAGING FINANCIAL INFORMATION AND RESOURCES 330(56)
Analyzing and Using Financial Information
330(27)
Understanding Banking and Securities
357(29)
PART VII FOCUSING ON SPECIAL TOPICS IN BUSINESS 386(1)
Component Chapter A Business Law and the U.S. Legal System
386(15)
Component Chapter B Financial and Risk Management
401(13)
Component Chapter C Information Management, the Internet, and E-Business
414(21)
CAREER APPENDIXES
Appendix 1 The Employment Search
435(13)
Appendix 2 Careers in Business
448(10)
Appendix 3 Your Business Plan
458
References R-1
Glossary G-1
Name/Organization/Brand/Company Index I-1
Subject Index I-5

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