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9780133810585

Business in Action Plus 2014 MyBizLab with Pearson eText -- Access Card Package

by ;
  • ISBN13:

    9780133810585

  • ISBN10:

    0133810585

  • Edition: 7th
  • Format: Package
  • Copyright: 2014-07-20
  • Publisher: Pearson
  • View Upgraded Edition
  • Purchase Benefits
List Price: $163.06
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Summary

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

 

Packages

Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.

 

Used or rental books

If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.

 

Access codes

Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

 

For courses in Introduction to Business

An introduction to business text can be comprehensive without being overly complex and overwhelming–and this text proves it! Business in Action, Seventh Edition is uniquely positioned to help today’s students become tomorrow’s focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect.

 

MyBizLab® for Business in Action is seamlessly integrated with the text to create a dynamic learning program that enables students to learn both in and out of the classroom.

Teaching and Learning Experiences
Use a program that presents a better teaching and learning experience–for you and your students.

  • Personalize learning with MyBizLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyBizLab.
  • Use an objective-driven structure to help students learn and retain information: Every chapter is organized into six segments and paired with clear learning objectives to help students retain complex material. 
  • Build skills, awareness, and insight with strong pedagogy tools: Reinforce key introductory business concepts with end-of-chapter materials, Behind the Scenes chapter-opening vignettes, critical thinking questions, and case studies.
  • Extend the value of your textbook with multimedia content: The unique Real-Time Updates system automatically provides weekly content updates, including interactive websites, podcasts, PowerPoint presentations, online videos, PDFs, and articles.

Table of Contents

Contents in Brief

Preface  
Prologue: Using This Course to Help Launch Your Career  
Part 1          Setting the Stage: The Business of Business  

            1            Developing a Business Mindset  

            2            Understanding Basic Economics  

            3            The Global Marketplace  

            4            Business Ethics and Corporate Social Responsibility  

Part 2          Building the Framework: Business Ownership and Entrepreneurship  

            5            Forms of Ownership  

            6            Entrepreneurship and Small-Business Ownership  

Part 3          Guiding the Enterprise: Leadership, Organization, and Operations  

            7            Management Roles, Functions, and Skills  

            8            Organization and Teamwork  

            9            Production Systems  

Part 4          Supporting the Workforce: Motivation and Human Resources  

            10            Employee Motivation  

            11            Human Resources Management  

            12            Labor Relations  

Part 5          Satisfying the Customer: Marketing, Sales, and Customer Support  

            13            The Art and Science of Marketing  

            14            Product and Pricing Strategies  

            15            Distribution and Marketing Logistics  

            16            Customer Communication  

Part 6          Managing the Money: Accounting and Financial Resources  

            17            Financial Information and Accounting Concepts  

            18            Financial Management  

            19            Financial Markets and Investment Strategies  

            20            The Money Supply and Banking Systems  

        

Appendixes

            Appendix A  Business Law  

            Appendix B  Risk Management  

            Appendix C  Information Technology  

            Appendix D  Personal Finance: Getting Set for Life  

Glossary  
Brand, Organization, Name, and Website Index  
Subject Index  

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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