About This Book

Business in Action: Thriving in the Digital Enterprise, 10th Edition

Business in Action: Thriving in the Digital Enterprise, 10th Edition, is a comprehensive textbook designed for introductory business courses. It's a go-to resource for students and educators alike, offering a detailed exploration of modern business principles and practices in the digital age. This book is perfect for anyone interested in understanding the basics of business, including students, professionals, and entrepreneurs.

Who Uses It?

Primarily, this book is used by students and instructors in introductory business courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the fundamentals of business operations, leadership, and entrepreneurship. Professionals looking to refresh their knowledge or expand their understanding of business principles will find this book particularly useful.

History and Editions

The 10th edition of Business in Action has been updated to address user feedback, incorporating the latest research and discussions on digital transformation. This edition includes detailed updates on business communications, leadership strategies, and operational management in the digital enterprise. It also includes a wealth of examples with detailed, conceptual explanations, building a strong foundation in the material before asking students to apply what they've learned.

Author and Other Works

Courtland L. Bovee and John V. Thill are the authors of Business in Action: Thriving in the Digital Enterprise. Courtland Bovee is known for his engaging, conversational writing style and his ability to explain complex business concepts clearly and simply. John Thill brings his expertise in business communications and digital marketing to the text, ensuring that it remains current and relevant.

Key Features

Comprehensive Coverage: The book covers all aspects of business, including ownership and entrepreneurship, leadership, operations, and digital transformation.
Digital Focus: The text reflects the latest trends and strategies in the digital enterprise, making it an essential resource for students and professionals.
Interactive Tools: The book is complemented by various study tools like highlights, read-aloud features, and global search capabilities, making it easier to learn and understand complex concepts.
Global Perspective: With over 25 years of digital transformation experience and used by 4500 institutions across 230+ countries and territories, this book provides a global perspective on business practices.

Detailed Information

ISBNs and Formats

ISBN-13: 9780137879038
eTextbook: Available with eBook access ($94.99 USD) from VitalSource[2].
Rental Options: Available through eCampus.com and Valore.com[3][4].

Publication Details

Publisher: Pearson
Publication Date: January 3, 2023
Number of Pages: N/A (textbook format)
Language: English

Other Editions and Formats

9th Edition: Available through Pearson and other retailers.
eTextbook with VitalSource: ISBN-13: 9780138103644[2].
Related ISBNs:
9780138103644 (eTextbook)
9780137879038 (Textbook Rental Edition)[3][4]

This detailed information section provides a quick reference for all the available formats and sources for Business in Action: Thriving in the Digital Enterprise, 10th Edition, making it easier to find and access the book in the preferred format.