Business Advantage Intermediate Student's Book with DVD

by Almut Koester , Angela Pitt , Michael Handford , Martin Lisboa

• ISBN13: 9780521132206
• ISBN10: 0521132207
• Edition: 1st
• Format: Multimedia
• Copyright: 2012-02-13
• Publisher: Cambridge University Press

Summary

An innovative, new multi-level course for the university and in-company sector. Business Advantage is the course for the 21st century business student and professional. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging. The Business Advantage Intermediate level books include input from the following leading institutions and organisations: the Cambridge Judge Business School, IKEA, Emirates NBD, Isuzu and Unilever - to name but a few. The Student's Book comes with a free DVD of video case studies.

Table of Contents

Topic

Business Environment:

Culture and its impact

Technology and business

Writing 1

DVD Sequence 1

Topic

Managing People:

Motivation

Human resources

Writing 2

DVD Sequence 2

Topic

Managing Cultures:

Organisations and their structure

Managing organisations

Writing 3

DVD Sequence 3

Topic

Managing Operations:

Supply chain management (SCM)

Quality management

Writing 4

DVD Sequence 4

Topic

Marketing:

Marketing strategy

Customer relationship management (CRM)

Writing 5

DVD Sequence 5

Topic

Accounting and Finance:

Accounting

Finance

Writing 6

DVD Sequence 6

Topic

Strategies and Decision-making:

Decision making

The learning organisation

Writing 7

DVD Sequence 7

Table of Contents provided by Publisher. All Rights Reserved.