Business Analytics for Managers : Taking Business Intelligence Beyond Reporting

by Gert H. N. Laursen; Jesper Thorlund

• ISBN13: 9780470901168
• ISBN10: 0470901160
• Format: eBook
• Copyright: 2010-06-01
• Publisher: Wiley
• More Book Details
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Summary

World-class guidance for delivering the right decision support to the right people at the right timeA vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances. Proven guidance on developing an information strategy Tips for supporting your company's ability to innovate in the future by using analytics An understanding of BA as a holistic information discipline with links to your business's strategy Practical insights for planning and implementing BA How to use information as a strategic asset Why BA is the next stepping-stone for companies in the information age today Discussion on BA's ever-increasing roleFilled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.

Table of Contents

Foreword

Introduction

What Does BA Mean? Information Systems-Not Technical Solutions

Purpose and Audience

Organization of Chapters

Why the Term "Business Analytics"?

The Business Analytics Model

Overview of the Business Analytics Model

Deployment of the BA model

Conclusions

Business Analytics at Strategic Level

Link Between Strategy And The Deployment Of Ba Strategy And Ba: Four Scenarios

Which Information Do We prioritize?

Summary

Development and Deployment of Information at the Functional Level

BA Case Study: A Trip To The Summerhouse

Establishing Business Processes With The Rockart Model

Example: Establishing New Business Processes With The Rockart Model

Optimizing Existing Business Processes

Example: Deploying Performance Management To Optimize Existing Processes

Which Process Should We Start With?

A Catalogue Of Ideas With Kpis For The Company's Different. Functions

Summary

Business Analytics at the Analytical Level

Data, Information, And Knowledge

Analyst's Role In The Ba Model

Three Requirements The Analyst Must Meet

Required Competencies For The Analyst

Hypothesis-Driven Methods

Data Mining With Target Variables

Explorative Methods

Business Requirements

Summary

Business Analytics at the Data Warehouse Level

Why A Data Warehouse?

Architecture And Processes In A Data Warehouse

Tips And Techniques In Data Warehousing

Summary

The Company's Collection of Source Data

What Are Source Systems, And What Can They Be Used For?

Which Information Is Best To Use For Which Task?

When There Is More Than One Way To Get The Job Done

When The Quality Of Source Data Fails

Summary

Structuring of a Business Intelligence Competency Center

What Is A Business Intelligence Competency Center?

Why Set Up A Business Intelligence Competency Center?

Tasks And Competencies

Centralized Or Decentralized Organization

When Should A Bicc Be Established?

Summary

Assessment and Prioritization of BA Projects

Is It A Strategic Project Or Not?

Uncovering The Value Creation Of The Project

When Projects Run Over Several Years

When The Uncertainty Is Too Big

Projects As Part Of The Bigger Picture

Summary

Business Analytics in the Future

Index

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