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Rent More, Save More! Use code: ECRENTAL

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Business Analytics for Managers : Taking Business Intelligence Beyond Reporting

by Gert H. N. Laursen; Jesper Thorlund

ISBN13: 9780470901175
ISBN10: 0470901179
Format: eBook
Copyright: 2010-06-01
Publisher: Wiley

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1. Business Analytics for Managers : Taking Business Intelligence Beyond Reporting > ISBN13: 9780470901175

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Summary

"While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure that your organization knows the analytics it needs to succeed, and uses them in the service of key strategies and business processes. You too can go beyond reporting!"—Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College; coauthor, Analytics at Work: Smarter Decisions, Better Results

Deliver the right decision support to the right people at the right time

Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.

Take a look inside and find: *

Proven guidance on developing an information strategy *

Tips for supporting your company's ability to innovate in the future by using analytics *

Practical insights for planning and implementing BA *

How to use information as a strategic asset *

Why BA is the next stepping-stone for companies in the information age today *

Discussion on BA's ever-increasing role

Improve your business's decision making. Align your business processes with your business's objectives. Drive your company into a prosperous future. Taking BA from buzzword to enormous value-maker, Business Analytics for Managers helps you do it all with workable solutions that will add tremendous value to your business.

Foreword
Introduction
What Does BA Mean? Information Systems-Not Technical Solutions
Purpose and Audience
Organization of Chapters
Why the Term "Business Analytics"?
The Business Analytics Model
Overview of the Business Analytics Model
Deployment of the BA model
Conclusions
Business Analytics at Strategic Level
Link Between Strategy And The Deployment Of Ba Strategy And Ba: Four Scenarios
Which Information Do We prioritize?
Summary
Development and Deployment of Information at the Functional Level
BA Case Study: A Trip To The Summerhouse
Establishing Business Processes With The Rockart Model
Example: Establishing New Business Processes With The Rockart Model
Optimizing Existing Business Processes
Example: Deploying Performance Management To Optimize Existing Processes
Which Process Should We Start With?
A Catalogue Of Ideas With Kpis For The Company's Different. Functions
Summary
Business Analytics at the Analytical Level
Data, Information, And Knowledge
Analyst's Role In The Ba Model
Three Requirements The Analyst Must Meet
Required Competencies For The Analyst
Hypothesis-Driven Methods
Data Mining With Target Variables
Explorative Methods
Business Requirements
Summary
Business Analytics at the Data Warehouse Level
Why A Data Warehouse?
Architecture And Processes In A Data Warehouse
Tips And Techniques In Data Warehousing
Summary
The Company's Collection of Source Data
What Are Source Systems, And What Can They Be Used For?
Which Information Is Best To Use For Which Task?
When There Is More Than One Way To Get The Job Done
When The Quality Of Source Data Fails
Summary
Structuring of a Business Intelligence Competency Center
What Is A Business Intelligence Competency Center?
Why Set Up A Business Intelligence Competency Center?
Tasks And Competencies
Centralized Or Decentralized Organization
When Should A Bicc Be Established?
Summary
Assessment and Prioritization of BA Projects
Is It A Strategic Project Or Not?
Uncovering The Value Creation Of The Project
When Projects Run Over Several Years
When The Uncertainty Is Too Big
Projects As Part Of The Bigger Picture
Summary
Business Analytics in the Future
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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Rent More, Save More! Use code: ECRENTAL

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Business Analytics for Managers : Taking Business Intelligence Beyond Reporting

Summary

Table of Contents

Supplemental Materials

Rewards Program