Business Analytics [Rental Edition]

by JAGGIA

• ISBN13: 9781264302802
• ISBN10: 1264302800
• eBook ISBN(s): 9781265901295
• Additional ISBN(s): 9781260785005, 9781265309596, 9781266926020
• Format: Textbook
• Copyright: 2022-01-17
• Publisher: McGraw-Hill Rental Program
• More Book Details

About This Book

Business Analytics: Communicating with Numbers, 2nd Edition

Business Analytics: Communicating with Numbers is a comprehensive textbook designed to prepare students to understand, manage, and visualize data. This book is a go-to resource for students and educators alike, offering a detailed exploration of business analytics principles and meeting scope and sequence requirements for typical introductory business analytics courses.

Who Uses It?

Primarily, this book is used by students and instructors in introductory business analytics courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the basics of business analytics, including professionals looking to refresh their knowledge or expand their understanding of data management and visualization.

History and Editions

The 2nd edition of Business Analytics: Communicating with Numbers has been updated to address user feedback, incorporating the latest research and discussions on data analytics. This edition includes detailed updates on data wrangling, descriptive analytics, predictive analytics, and prescriptive analytics. It also stresses the importance of effectively communicating findings by including features such as a synopsis and a sample report in every chapter. These features help students develop skills in articulating the business value of analytics by communicating insights gained from a non-technical standpoint.

Author and Other Works

The authors of Business Analytics: Communicating with Numbers are Sanjiv Jaggia, Kevin Lertwachara, Leida Chen, and Alison Kelly. Sanjiv Jaggia is known for his expertise in business analytics and his ability to explain complex concepts clearly and simply. Alison Kelly brings her expertise in economics to the text, ensuring that it remains current and relevant. The authors have collaborated to create a holistic analytics process that prepares students for real-world applications.

Key Features

• Comprehensive Coverage: The book covers core concepts in data analytics, including detailed explanations and examples.
• Holistic Analytics Process: It seamlessly threads topics of data wrangling, descriptive analytics, predictive analytics, and prescriptive analytics into a cohesive whole.
• Effective Communication: The text includes features like a synopsis and a sample report in every chapter to help students develop skills in articulating the business value of analytics.
• Real-Life Data Application: The book deals with real-life data that are not necessarily 'clean' and/or 'small,' making it relevant for practical applications.

Detailed Information

ISBNs and Formats

• Hardcover: ISBN-13: 9781264302802
• eBook: Available through various platforms
• Rental Options: Various rental durations available from different retailers

Publication Details

• Publisher: McGraw-Hill
• Publication Date: January 21, 2022
• Number of Pages: 800
• Language: English

Other Editions and Formats

• International Editions: Available with different ISBNs but containing the same content as the US edition.
• Rental Edition: Available through eCampus.com and other retailers.

Related ISBNs:

• 9781264302802 (Hardcover)
• 1264302800 (ISBN-10)
• 9781264302802 (eBook)
• International Editions: Different ISBNs but same content (e.g., 9781264302819)

This detailed information section provides a quick reference for all the available formats and sources for Business Analytics: Communicating with Numbers, making it easier to find and access the book in the preferred format.