Business Applications And Computational Intelligence

by Voges, Kevin E.

• ISBN13: 9781591407034
• ISBN10: 1591407036
• Format: Paperback
• Copyright: 2005-12-30
• Publisher: Igi Global

Summary

"This book deals with the computational intelligence field, particularly business applications adopting computational intelligence techniques"--Provided by publisher.

Table of Contents

Preface	vii
Section I: Introduction
Computational Intelligence Applications in Business: A Cross-Section of the Field	1	(18)
Kevin E. Voges
Nigel K. Ll. Pope
Making Decisions with Data: Using Computational Intelligence within a Business Environment	19	(19)
Kevin Swingler
David Cairns
Computational Intelligence as a Platform for a Data Collection Methodology in Management Science	38	(17)
Kristina Risom Jespersen
Section II: Marketing Applications
Heuristic Genetic Algorithm for Product Portfolio Planning	55	(16)
Jianxin (Roger) Jiao
Yiyang Zhang
Yi Wang
Modeling Brand Choice Using Boosted and Stacked Neural Networks	71	(20)
Rob Potharst
Michiel van Rijthoven
Michiel C. van Wezel
Applying Information Gathering Techniques in Business-to-Consumer and Web Scenarios	91	(22)
David Camacho
Web-Mining System for Mobile-Phone Marketing	113	(18)
Miao-Ling Wang
Hsiao-Fan Wang
Section III: Production and Operations Applications
Artificial Intelligence in Electricity Market Operations and Management	131	(24)
Zhao Yang Dong
Tapan Kumar Saha
Kit Po Wong
Reinforcement Learning-Based Intelligent Agents for Improved Productivity in Container Vessel Berthing Applications	155	(30)
Prasanna Lokuge
Damminda Alahakoon
Optimization Using Horizon-Scan Technique: A Practical Case of Solving an Industrial Problem	185	(24)
Ly Fie Sugianto
Pramesh Chand
Section IV: Data Mining Applications
Visual Data Mining for Discovering Association Rules	209	(18)
Kesaraporn Techapichetvanich
Amitava Datta
Analytical Customer Requirement Analysis Based on Data Mining	227	(21)
Jianxin (Roger) Jiao
Yiyang Zhang
Martin Helander
Visual Grouping of Association Rules by Clustering Conditional Probabilities for Categorical Data	248	(19)
Sasha Ivkovic
Ranadhir Ghosh
John Yearwood
Support Vector Machines for Business Applications	267	(24)
Brian C. Lovell
Christian J. Walder
Algorithms for Data Mining	291	(25)
Tadao Takaoka
Nigel K. Ll. Pope
Kevin E. Voges
Section V: Management Applications
A Tool for Assisting Group Decision-Making for Consensus Outcomes in Organizations	316	(28)
Faezeh Afshar
John Yearwood
Andrew Stranieri
Analyzing Strategic Stance in Public Services Management: An Exposition of NCaRBS in a Study of Long-Term Care Systems	344	(16)
Malcolm J. Beynon
Martin Kitchener
The Analytic Network Process--Dependence and Feedback in Decision-Making: Theory and Validation Examples	360	(28)
Thomas L. Saaty
Section VI: Financial Applications
Financial Classification Usingan Artificial Immune System	388	(18)
Anthony Brabazon
Alice Delahunty
Dennis O'Callaghan
Peter Keenan
Michael O'Neill
Development of Machine Learning Software for High Frequency Trading in Financial Markets	406	(25)
Andrei Hryshko
Tom Downs
Online Methods for Portfolio Selection	431	(30)
Tatsiana Levina
Section VII: Postscript
Ankle Bones, Rogues, and Sexual Freedom for Women: Computational Intelligence in Historical Context	461	(8)
Nigel K. Ll. Pope
Kevin E. Voges
About the Authors	469	(9)
Index	478