The Business of Being the Best Inside the World of Go-Getters and Game Changers

by Fletcher, Molly

• ISBN13: 9781118060100
• ISBN10: 1118060105
• Edition: 1st
• Format: Hardcover
• Copyright: 2011-12-20
• Publisher: Jossey-Bass

Summary

How the very best get to-and stay at-the top From the arenas of professional sports to the boardrooms of major businesses, a thin slice of peak performers dominates every field. What is their secret to success? Few people know what drives these world-leaders like sports agent Molly Fletcher. Not only has Fletcher herself risen to the top of a tough, male-dominated field-CNN dubbed her "the female Jerry Maguire"-but she has also represented hundreds of successful athletes, coaches, and broadcasters in baseball, golf, basketball, and football. Her experience reveals exactly what it takes to play like "the best." Breaks success into accessible strategies like smart negotiation, likability, and personal brand-building Features interviews with such notables as Home Depot cofounder and Atlanta Falcons owner Arthur Blank, future Hall of Fame pitcher John Smoltz, and football legend Roger Staubach Connects high performance to values by showing how the best give back No matter what you do or what game you play, Fletchers authoritative and inspirational look at the top 1 percent will help you win.

Author Biography

Molly Fletcher is a top-rated sports agent, entrepreneur, speaker, author, and business columnist. Her influence as an agent crosses multiple generations, sports categories, and athletes, including Major League Baseball stars, NBA coaches, PGA and LPGA golfers, NCAA basketball and football coaches, and media personalities. She has been featured in Sports Illustrated, USA Today, and the Washington Post and has appeared on ESPN, CNN, Fox, and NBC, among others.

For more information, please visit www.mollyfletcher.com or follow her on Twitter via @mollyfletcher.

Table of Contents

Preface	p. ix
The Quest to Become the Best	p. 1
Negotiate Everything	p. 19
Communicate Your Way to Success	p. 71
Develop Your Likability	p. 95
Give Back	p. 113
Lead Like the Best	p. 131
Buiid a Personal Brand	p. 155
Notes	p. 177
Acknowledgments	p. 181
About the Author	p. 183
Index	p. 185
Table of Contents provided by Ingram. All Rights Reserved.