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9781881508823

Business Builders in Cosmetics

by
  • ISBN13:

    9781881508823

  • ISBN10:

    188150882X

  • Format: Hardcover
  • Copyright: 2003-10-01
  • Publisher: Oliver Pr Inc
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List Price: $22.95

Summary

Describes the history of cosmetics and profiles seven cosmetics entrepreneurs, including Helen Rubinstein, Elizabeth Arden, and Max Factor.

Table of Contents

INTRODUCTION 7(20)
COSMETICS: DEMEANING VERSUS EMPOWERING
1 DAVID MCCONNELL 27(14)
AVON PRODUCTS: ONE DOOR AT A TIME
2 HELENA RUBINSTEIN 41(18)
INNOVATING BEAUTY
3 ELIZABETH ARDEN 59(18)
ENTREPRENEUR FOR THE YOUNG AND BEAUTIFUL
4 MAX FACTOR 77(18)
MAKEUP ARTIST TO THE STARS
5 CHARLES REVSON 95(18)
BEGINNING WITH NAILS
6 ESTÉE LAUDER 113(18)
DOING BUSINESS THE ESTÉE WAY
7 ANITA RODDICK 131(17)
REVOLUTIONIZING THE COSMETICS INDUSTRY
GLOSSARY 148(2)
BIBLIOGRAPHY 150(2)
SOURCE NOTES 152(3)
INDEX 155

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