Business Communication: Building Critical Skills

by Locker, Kitty O.; Kaczmarek, Stephen Kyo

• ISBN13: 9780073403267
• ISBN10: 0073403261
• eBook ISBN(s): 9780077637200
• Edition: 6th
• Format: Paperback
• Copyright: 2013-02-28
• Publisher: McGraw Hill
• More Book Details

About This Book

Business Communication: Building Critical Skills, 6th Edition

This comprehensive textbook is designed to help students develop the critical skills needed for effective business communication. Written by Kitty Locker and Stephen Kaczmarek, it has been a go-to resource for students and educators alike since its first edition.

Who Uses It?

Primarily, this book is used by students and instructors in business communication courses at the college and university levels. It's also a valuable resource for professionals looking to improve their communication skills, including those in marketing, human resources, and management.

History and Editions

The 6th edition of Business Communication: Building Critical Skills has been updated to address user feedback, incorporating the latest research and discussions on effective communication strategies. This edition includes detailed updates on workplace communication, emphasizing the importance of writing, speaking, and listening skills. The modular approach allows instructors to customize their resources piece-by-piece to best suit their course and teaching style.

Author and Other Works

Kitty Locker is known for her expertise in business communication and her ability to explain complex concepts clearly and simply. Stephen Kaczmarek brings his experience in teaching and research to the text, ensuring that it remains current and relevant. Both authors have contributed significantly to the field of business communication through their writing and teaching.

Key Features

• Modular Approach: The book is broken into 30 modular chapters, each focusing on a specific aspect of business communication. This structure allows for easy adaptation to different course structures.
• Workplace Activity Orientation: Each module includes strong workplace activity orientation, supporting students in building critical skills through practical exercises.
• Comprehensive Coverage: The text covers core concepts in business communication, including detailed explanations and examples.
• Interactive Tools: While not explicitly mentioned, the book's focus on practical exercises and workplace activities can be seen as an interactive tool for students.

Detailed Information

ISBNs and Formats

• ISBN-13: 9780073403267
• ISBN-10: 0073403261
• eBook Format: Available through various digital platforms, including Vitalsource and TextbookRush.
• Rental Options: Various rental durations available from different retailers, including TextbookRush and BooksRun.

Publication Details

• Publisher: McGraw Hill Education
• Publication Date: 2013
• Number of Pages: Varies by edition, but typically around 400-500 pages.
• Language: English
• Item Weight: Approximately 2.6 pounds (1.18 kg)
• Dimensions: 10.7 x 8.5 x 1 inches

Other Editions and Formats

• 5th Edition: Available through McGraw Hill Education and other retailers.
• International Editions: Available in various countries and territories, often with different ISBNs.

Related ISBNs:

• 9780073403267 (6th Edition)
• 9780073403250 (5th Edition)
• 9780073403243 (4th Edition)

This detailed information section provides a quick reference for all the available formats and sources for Business Communication: Building Critical Skills, making it easier to find and access the book in the preferred format.

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Additional Resources

For more information on renting or buying this textbook, you can visit the following websites:

• TextbookRush: Offers rental options starting at $22.00 USD with free shipping on rental returns[1].
• Vitalsource: Provides an eTextbook version with built-in study tools like highlights and read aloud features[2].
• BooksRun: Offers rental options starting at $22.00 USD with free shipping on rental returns[3].

By providing this standardized display of information, eCampus.com can enhance the user experience for visitors by offering accurate and comprehensive details about the book.

Table of Contents

Unit 1 Building Blocks for Effective Messages

Module 1: Business Communication, Management, and Success

Module 2: Adapting Your Message to Your Audience

Module 3: Communicating Across Cultures

Module 4: Planning, Writing, and Revising

Module 5: Designing Documents, Slides, and Screens

Unit 2 Creating Goodwill

Module 6: You-Attitude

Module 7: Positive Emphasis

Module 8: Reader Benefits

Unit 3 Letters, Memos, and E-Mail Messages

Module 9: Formats for Letters and Memos

Module 10: Informative and Positive Messages

Module 11: Negative Messages

Module 12: Persuasive Messages

Module 13: E-mail Messages, Web Writing, and Technology

Unit 4 Polishing Your Writing

Module 14: Editing for Grammar and Punctuation

Module 15: Choosing the Right Word

Module 16: Revising Sentences and Paragraphs

Unit 5 Interpersonal Communication

Module 17: Listening

Module 18: Working and Writing in Teams

Module 19: Planning, Conducting, and Recording Meetings

Module 20: Making Oral Presentations

Unit 6 Research, Reports, and Visuals

Module 21: Proposals and Progress Reports

Module 22: Finding, Analyzing, and Documenting Information

Module 23: Short Reports

Module 24: Long Reports

Module 25: Using Visuals

Unit 7 Job Hunting

Module 26: Researching Jobs

Module 27: Résumés

Module 28: Job Application Letters

Module 29: Job Interviews

Module 30: Follow-Up Letters and Calls and Job Offers