9780134729404

Business Communication Essentials Fundamental Skills for the Mobile-Digital-Social Workplace

by ;
  • ISBN13:

    9780134729404

  • ISBN10:

    0134729404

  • Edition: 8th
  • Format: Paperback
  • Copyright: 2018-01-03
  • Publisher: Pearson

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Supplemental Materials

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Summary

For courses in business communications.

 

Students launch their careers using modern communication skills

For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game.  Business Communication Essentials:  Fundamental Skills for the Mobile-Digital-Social Workplace  equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business. 


Also available with MyLab Business Communication

By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. 

 

Note: You are purchasing a standalone product; MyLab Business Communication does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.


If you would like to purchase both the physical text and MyLab Business Communication, search for:


0135246288 / 9780135246283  Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace Plus MyLab Business Communication with Pearson eText -- Access Card Package, 8e 


Package consists of:

  • 0134729404 / 9780134729404 Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace
  • 0134732618 / 9780134732619 MyLab Business Communication with Pearson eText -- Access Card -- for Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace


Author Biography

Courtland L. Bovée and John V. Thill have been leading textbook authors for more than two decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and electronic resources. Each new edition reflects their commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.


Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution’s C. Allen Paul Distinguished Chair. 


Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.


Bovée and Thill were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.



Table of Contents

PART I: BUSINESS COMMUNICATION FOUNDATIONS 

1. Professional Communication in Today’s Digital, Social, Mobile World

2. Collaboration, Interpersonal Communication, and Business Etiquette


PART II: THE THREE-STEP WRITING PROCESS

3. Planning Business Messages

4. Writing Business Messages

5. Completing Business Messages


PART III: BRIEF BUSINESS MESSAGES

6. Crafting Messages for Digital Channels

7. Writing Routine and Positive Messages

8. Writing Negative Messages

9. Writing Persuasive Messages


PART IV: LONGER BUSINESS MESSAGES

10. Understanding and Planning Reports and Proposals

11. Writing and Completing Reports and Proposals

12. Developing and Delivering Business Presentation


PART V: EMPLOYMENT MESSAGES AND JOB INTERVIEWS 

13. Building Careers and Writing Resumes

14. Applying and Interviewing for Employment


Appendix A Format and Layout of Business Documents 

Appendix B Documentation of Report Sources 

Appendix C Correction Symbols 

Handbook of Grammar, Mechanics, and Usage 

Answer Key 

Index 

Rewards Program

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