BUSINESS COMMUNICATION (LOOSELEAF)

by Cardon, Peter

• ISBN13: 9781264109104
• ISBN10: 1264109105
• eBook ISBN(s): 9781266488870
• Additional ISBN(s): 9781259694516, 9781260152463
• Edition: 4th
• Format: Loose-leaf
• Copyright: 2020-02-28
• Publisher: McGraw-Hill Education
• More Book Details
• Purchase Benefits

Table of Contents

Brief Contents
Part 1 Introduction to Business Communication
     1 Establishing Credibility
Part 2 Principles of Interpersonal Communication
     2 Interpersonal Communication and Emotional Intelligence
     3 Team Communication and Difficult Conversations
     4 Global Communication and Diversity
Part 3 Principles for Business Messages
     5 Creating Effective Business Messages
     6 Improving Readability with Style and Design
     7 Email and Other Traditional Tools for Business Communication
     8 Social Media for Business Communication
Part 4 Types of Business Messages
     9 Routine Business Messages
   10 Persuasive Messages
   11 Bad-News Messages
Part 5 Reports and Presentations
   12 Research and Business Proposals and Planning for Business Reports
   13 Completing Business Proposals and Business Reports
   14 Planning Presentations
   15 Delivering Presentations
   16 Employment Communications
Appendixes
Appendix A Punctuation, Number Usage, and Grammar
Appendix B Formatting for Letters and Memos
Index
Bonus Content Available only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw-Hill Connect®.
Bonus Chapter Crisis Communications and Public Relations Messages
Bonus Appendix Creating Proposals and Business Plans