Business Communication: Process and Product

by Guffey, Mary Ellen

• ISBN13: 9780324007664
• ISBN10: 0324007663
• Edition: 3rd
• Format: Hardcover
• Copyright: 1999-07-01
• Publisher: SOUTH-WESTERN PUBLISHING CO

Summary

BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and cases develop skills. The variety and depth of resources in both print and electronic media are unmatched by any competitor. Mary Ellen Guffey leads the market in providing instructors with timely, innovative, and continuously refreshed teaching tips and support through her Web sites, monthly newsletters, and conference presentations.

Table of Contents

UNIT 1 Communication Foundations	1	(98)
CHAPTER 1 COMMUNICATING AT WORK	2	(34)
CHAPTER 2 COMMUNICATING IN TEAMS: LISTENING, NONVERBAL COMMUNICATION, COLLABORATION, AND MEETING SKILLS	36	(31)
CHAPTER 3 COMMUNICATING ACROSS CULTURES	67	(32)
UNIT 2 The Writing Process	99	(76)
CHAPTER 4 PREPARING TO WRITE BUSINESS MESSAGES	100	(25)
CHAPTER 5 ORGANIZING AND WRITING BUSINESS MESSAGES	125	(26)
CHAPTER 6 REVISING BUSINESS MESSAGES	151	(24)
UNIT 3 Business Correspondence	175	(144)
CHAPTER 7 ROUTINE LETTERS AND GOODWILL MESSAGES	176	(41)
CHAPTER 8 ROUTINE MEMOS AND E-MAIL MESSAGES	217	(31)
CHAPTER 9 PERSUASIVE AND SALES MESSAGES	248	(35)
CHAPTER 10 NEGATIVE MESSAGES	283	(36)
UNIT 4 Reports and Proposals	319	(140)
CHAPTER 11 REPORT PLANNING AND RESEARCH	320	(39)
CHAPTER 12 REPORT ORGANIZATION AND PRESENTATION	359	(29)
CHAPTER 13 TYPICAL BUSINESS REPORTS	388	(29)
CHAPTER 14 PROPOSALS AND FORMAL REPORTS	417	(42)
UNIT 5 Reports and Proposals	459
CHAPTER 15 SPEAKING SKILLS	460	(27)
CHAPTER 16 EMPLOYMENT COMMUNICATION	487
APPENDIX A C.L.U.E. COMPETENT LANGUAGE USAGE ESSENTIALS: A BUSINESS COMMUNICATOR'S GUIDE	A-1	(25)
APPENDIX B GUIDE TO DOCUMENT FORMATS	A-26	(14)
APPENDIX C DOCUMENTATION FORMATS	A-40	(8)
APPENDIX D CORRECTION SYMBOLS	A-48	(3)
KEY TO C.L.U.E. EXERCISES	A-51
ENDNOTES	E-1
ACKNOWLDGMENTS	ACK-1
INDEX	I-1