Business Communication Process and Product (with meguffey.com Printed Access Card)

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  • Edition: 7th
  • Format: Hardcover w/ Access Card
  • Copyright: 2010-08-23
  • Publisher: South-Western College Pub
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BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the most current and authoritative communication technology and business communication concepts. Written by award-winning author and renowned leader Mary Ellen Guffey and new coauthor Dana Loewy, offer the most up-to-date and best researched text on the market. The 7th edition includes new, interactive student resources and comprehensive coverage of workplace technology. This innovative coverage enhances the hallmark features of this textbook: the 3-x-3 writing process, three-part case studies, abundant use of model documents, and complete coverage in a 16-chapter textbook while retaining unparalleled teaching resources to help instructors plan and manage their courses.

Table of Contents

Communication Foundations
Effective and Ethical Communication at Work
Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
Intercultural Communication
The Writing Process
Planning Business Messages
Organizing and Writing Business Messages
Revising Business Messages
Workplace Communication
Electronic Messages and Digital Media
Positive Messages
Negative Messages
Persuasive Messages
Reports, Proposals, and Presentations
Business Report Basics
Informal Business Reports
Proposals and Formal Reports
Business Presentations
Employment Communication
The Job Search, R?sum?s, and Cover Letters
Interviewing and Following U
Grammar and Mechanics Guide
Document Format Guide
Documentation Guide
Correction Symbols
End Matter
Key to C.L.U.E. Review Exercises
Table of Contents provided by Publisher. All Rights Reserved.

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