Business Communication Today

by Bovee, Courtland L.; Thill, John V.; Schatzman, Barbara E.

• ISBN13: 9780130928580
• ISBN10: 0130928585
• Edition: 7th
• Format: Hardcover
• Copyright: 2003-01-01
• Publisher: PRENTICE HALL

Summary

This best-selling book brings all the pieces of business communication together to give learners a realistic understanding of the fundamental concepts involved .It powerfully demonstrates how to communicate effectively through real-world company examples and real-life business situations. Readers will learn the concepts behind effective communication while developing and refining their skills to compete more successfully in today's job market A seven-part organization covers: understanding the foundations of business communication; applying the three-step writing process; writing letters, memos, e-mail, and other brief messages; finding and communicating information; planning, writing, and completing reports and proposals; designing and delivering oral presentations; and writing employment messages and interviewing for jobs. For corporate business communication trainers.

Table of Contents

Preface	xix
PART 1 Understanding the Foundations of Business Communication	1	(76)
Achieving Success Through Effective Business Communication	2	(26)
Communicating in Teams and Mastering Listening and Nonverbal Communication Skills	28	(24)
Communicating Interculturally	52	(25)
PART 2 Applying the Three-Step Writing Process	77	(106)
Planning Business Messages	78	(28)
Writing Business Messages	106	(34)
Completing Business Messages	140	(43)
Component Chapter A Writing for the Web	170	(13)
PART 3 Writing Letters, Memos, E-Mail, and Other Brief Messages	183	(122)
Writing Routine, Good-News, and Goodwill Messages	184	(42)
Writing Bad-News Messages	226	(38)
Writing Persuasive Messages	264	(41)
PART 4 Finding and Communicating Information	305	(70)
Finding, Evaluating, and Processing Information	306	(30)
Communicating Information through Visuals	336	(39)
Component Chapter B Communicating through the Internet and other Technologies	364	(11)
PART 5 Planning, Writing, and Completing Reports and Proposals	375	(118)
Planning Business Reports and Proposals	376	(30)
Writing Business Reports and Proposals	406	(36)
Completing Business Reports and Proposals	442	(51)
PART 6 Designing and Delivering Oral Presentations	493	(48)
Planning, Writing, and Completing Oral Presentations	494	(22)
Enhancing Your Oral Presentations with Electronic Slide Shows and Overhead Transparencies	516	(25)
PART 7 Writing Employment Messages and Interviewing for jobs	541
Writing Resumes and Application Letters	542
Interviewing for Employment and Following Up	580
Appendix I Format and Layout of Business Documents	A1
Appendix II Documentation of Report Sources	A25
Appendix III Fundamentals of Grammar and Usage	A31
Appendix IV Tips for Effective E-Mail	A51
Appendix V Correction Symbols	A57
References	R1
Acknowledgments	A1
Organization/Brand/Company Index	I1
Subject Index	I4