Business Communication Today [Rental Edition]

by Bovee, Courtland L.

• ISBN13: 9780135891612
• ISBN10: 0135891612
• eBook ISBN(s): 9780135900239, 9780135900291
• Additional ISBN(s): 9780134562186, 9780135354629
• Edition: 15th
• Format: Paperback
• Copyright: 2020-01-02
• Publisher: Pearson Rental Program
• More Book Details

About This Book

Business Communication Today, 15th Edition

ISBN: 9780135891612

About This Book

Business Communication Today, 15th Edition, is a comprehensive textbook designed for courses in business communication. This book is a go-to resource for students and educators alike, offering a detailed exploration of business communication principles and meeting the scope and sequence requirements for typical introductory business communication courses.

Who Uses It?

Primarily, this book is used by students and instructors in introductory business communication courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the basics of business communication, including professionals looking to refresh their knowledge or expand their understanding of communication principles.

History and Editions

The 15th edition of Business Communication Today has been updated to address user feedback, incorporating the latest research and discussions on effective communication strategies. This edition includes detailed updates on technological advancements in communication and addresses the intersection of technology and communication in the workplace. It also includes a clear, fluid chapter organization that introduces, develops, and reviews major concepts to maximize students’ understanding of the material.

Author and Other Works

Courtland L. Bovee and John V. Thill are the authors of Business Communication Today. Courtland L. Bovee is known for his expertise in business communication and his ability to explain complex concepts clearly and simply. John V. Thill brings his experience in communication and technology to the text, ensuring that it remains current and relevant.

Key Features

• Comprehensive Coverage: The book covers core concepts in business communication, including detailed explanations and examples.
• Technology Integration: The text explores how technology intersects with communication to prepare students for the workplace.
• Interactive Tools: The book is complemented by MyLab Business Communication, which includes engaging Mini Sims and an expanding Video Library to bring course concepts to life.
• Affordable Access: The Pearson print rental program provides students with affordable access to learning materials, ensuring they come to class ready to succeed.

Detailed Information

ISBNs and Formats

• Print Rental Edition: ISBN-13: 9780135891612
• Used Copies: Available through various retailers with different conditions (e.g., very good, fair) [3].
• International Edition: Available with different ISBNs and cover images but identical content as the US version [3].

Publication Details

• Publisher: Pearson
• Publication Date: 2020
• Number of Pages: 704
• Language: English

Other Editions and Formats

• New Copies: Available for purchase through various retailers [2].
• eTextbook: Not explicitly mentioned as available, but MyLab Business Communication is available which includes digital tools and a flexible platform [1].
• Rental Options: Various rental durations available from different retailers [1], [5].

Related ISBNs

• 9780135900291 (eTextbook with MyLab Business Communication) [2]
• 9780135891612 (Print Rental Edition) [1], [3], [5]

This detailed information section provides a quick reference for all the available formats and sources for Business Communication Today, 15th Edition, making it easier to find and access the book in the preferred format.

Author Biography

Courtland L. Bovée and John V. Thill have been leading textbook authors for more than two decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and digital resources. Each new edition reflects the authors’ commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.

 

Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution’s C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.

 

Courtland Bovée and John Thill were recently awarded proclamations from the governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.

Table of Contents

1. Professional Communication in a Digital, Social, Mobile World

2. Collaboration, Interpersonal Communication, and Business Etiquette

3. Communication Challenges in a Diverse, Global Marketplace

4. Planning Business Messages

5. Writing Business Messages

6. Completing Business Messages

7. Digital Media

8. Social Media

9. Visual Media

10. Writing Routine and Positive Messages

11. Writing Negative Messages

12. Writing Persuasive Messages

13. Finding, Evaluation, and Processing Information

14. Planning Reports and Proposals

15. Writing and Completing Reports and Proposals

16. Developing Presentations in a Social Media Environment

17. Enhancing Presentations with Slides and Other Visuals

18. Building Careers and Writing Résumés

19. Applying and Interviewing for Employment