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About This Book
Business Communication Today, 15th Edition
ISBN: 9780135891612
About This Book
Business Communication Today, 15th Edition, is a comprehensive textbook designed for courses in business communication. This book is a go-to resource for students and educators alike, offering a detailed exploration of business communication principles and meeting the scope and sequence requirements for typical introductory business communication courses.
Who Uses It?
Primarily, this book is used by students and instructors in introductory business communication courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the basics of business communication, including professionals looking to refresh their knowledge or expand their understanding of communication principles.
History and Editions
The 15th edition of Business Communication Today has been updated to address user feedback, incorporating the latest research and discussions on effective communication strategies. This edition includes detailed updates on technological advancements in communication and addresses the intersection of technology and communication in the workplace. It also includes a clear, fluid chapter organization that introduces, develops, and reviews major concepts to maximize students’ understanding of the material.
Author and Other Works
Courtland L. Bovee and John V. Thill are the authors of Business Communication Today. Courtland L. Bovee is known for his expertise in business communication and his ability to explain complex concepts clearly and simply. John V. Thill brings his experience in communication and technology to the text, ensuring that it remains current and relevant.
Key Features
- Comprehensive Coverage: The book covers core concepts in business communication, including detailed explanations and examples.
- Technology Integration: The text explores how technology intersects with communication to prepare students for the workplace.
- Interactive Tools: The book is complemented by MyLab Business Communication, which includes engaging Mini Sims and an expanding Video Library to bring course concepts to life.
- Affordable Access: The Pearson print rental program provides students with affordable access to learning materials, ensuring they come to class ready to succeed.
Detailed Information
ISBNs and Formats
- Print Rental Edition: ISBN-13: 9780135891612
- Used Copies: Available through various retailers with different conditions (e.g., very good, fair) [3].
- International Edition: Available with different ISBNs and cover images but identical content as the US version [3].
Publication Details
- Publisher: Pearson
- Publication Date: 2020
- Number of Pages: 704
- Language: English
Other Editions and Formats
- New Copies: Available for purchase through various retailers [2].
- eTextbook: Not explicitly mentioned as available, but MyLab Business Communication is available which includes digital tools and a flexible platform [1].
- Rental Options: Various rental durations available from different retailers [1], [5].
Related ISBNs
- 9780135900291 (eTextbook with MyLab Business Communication) [2]
- 9780135891612 (Print Rental Edition) [1], [3], [5]
This detailed information section provides a quick reference for all the available formats and sources for Business Communication Today, 15th Edition, making it easier to find and access the book in the preferred format.
