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9780133172249

Business Communication with Writing Improvement Exercises

by ; ;
  • ISBN13:

    9780133172249

  • ISBN10:

    0133172244

  • Edition: 5th
  • Format: Paperback
  • Copyright: 2001-01-01
  • Publisher: Pearson College Div
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Summary

Practical, well-organized, and entertaining, this highly successful book explains basic business communication principles and gives readers practice in applying the principles in letters, memorandums, reports, proposals, employment communications, and oral presentations.

Table of Contents

You and Business Communications: The Communication Theory
Qualities of Good Business Communication: Attractive Appearance
Qualities of Good Business Communication: Goodwill Tone
Qualities of Good Business Communication: Clear and Complete Message The Letter as a Whole
Qualities of Good Business Communication: The Letter and Its Parts
The Routine Information Letter: The "Yes" Letter
The Negative Communication: The "No" Letter
Sales Letters and Persuasive Requests
Credit Letters and Collection Letters
Memorandums
Oral Communications
Employment Guides: Finding a Job, Holding a Job, Earning a Promotion, Changing Jobs
Employment Resumes and Application Letters
Miscellaneous Employment Communications
Letters You Don't Have to Write But Should
Planning a Business Report or a Term Paper
Writing a Business Report or Term Paper
Writing Proposals
Appendixes
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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