Business Communications at Work

by Satterwhite, Marilyn L.; Olson-Sutton, Judith

• ISBN13: 9780072930153
• ISBN10: 0072930152
• Edition: 2nd
• Format: Paperback
• Copyright: 2003-06-11
• Publisher: McGraw-Hill/Irwin

Summary

Business Communication at Work 2e by Satterwhite is a newly revised 18-chapter, four-color text that provides more writing activities, more examples, more technology, and more instructor support than any other text of its kind. Students learn to develop effective sentences and paragraphs to compose letters, memos, news releases, and reports.

Table of Contents

Unit 1: The Process and Challenge of Business Communication

Chapter 1 Setting the Stage for Effective Communication

Chapter 2 Choosing the Right Words

Chapter 3 Developing Sentences and Paragraphs

Unit 2: Basics for Communicating Effectively

Chapter 4 Developing Listening Skills

Chapter 5 Planning and Organizing Business Messages

Chapter 6 Using Technology to Capture and Refine Ideas

Chapter 7 Formatting Business Messages

Unit 3: Writing Effective Messages

Chapter 8 Messages That Promote Goodwill

Chapter 9 Messages for Inquiries and Requests

Chapter 10 Claim and Adjustment Messages

Chapter 11 Persuasive Messages

Chapter 12 Order, Credit, and Collection Messages

Unit 4: Reports and Media Communications

Chapter 13 Developing Memos and Memo Reports

Chapter 14 Creating Press Releases and Newsletters

Chapter 15 Constructing and Presenting Reports

Chapter 16 Preparing Meeting Communication

Unit 5: Employment Communications

Chapter 17 Conducting the Job Search

Chapter 18 Selling Yourself to Employers