The Business of Culture: Strategic Perspectives on Entertainment and Media

by Lampel, Joseph; Shamsie, Jamal; Lant, Theresa K.

• ISBN13: 9780805855821
• ISBN10: 0805855823
• Format: Paperback
• Copyright: 2005-07-08
• Publisher: Lawrence Erlbau

Summary

The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in the entertainment and media sector. But it should also provide valuable insights to managers and entrepreneurs who operate in environments that share the creative uncertainty and performance ambiguity that characterize most cultural industries.

Table of Contents

Foreword	p. ix
Preface	p. xiii
Introduction	p. 1
Toward a Deeper Understanding of Cultural Industries	p. 3
Observations on Research on Cultural Industries	p. 15
The Process of Value Creation	p. 23
Conflicts Over Creative Control: Power Struggle on Prime Time Television	p. 27
The Genius Behind the System: The Emergence of the Central Producer System in the Hollywood Motion Picture Industry	p. 41
Maestro or Manager? Examining the Role of the Music Director in a Symphony Orchestra	p. 57
The Challenge of Positioning	p. 71
Game Not Over: Competitive Dynamics in the Video Game Industry	p. 75
Playing to Their Strengths: Strategies of Incumbent and Start-Up Firms in Web-Based Periodicals	p. 105
A Question of Timing: Strategies for Scheduling Television Shows	p. 119
The Nature of Markets	p. 135
Charting the Music Business: Billboard Magazine and the Development of the Commercial Music Field	p. 139
Are They Playing Our Song? Programming Strategies on Commercial Music Radio	p. 155
Skating on Thin Ice: Confronting Knowledge Ambiguity in the U. S. Motion Picture Industry	p. 177
The Role of Technology	p. 191
From Technology to Content: The Shift in Dominant Logic in the Early American Film Industry	p. 195
From 78s to MP3s: The Embedded Impact of Technology in the Market for Prerecorded Music	p. 205
Silicon Alley.com: Struggling for Legitimacy in New Media	p. 227
The Impact of Globalization	p. 239
Let the Children Play: Muppets in the Middle of the Middle East	p. 243
Surviving in the Shadow of Hollywood: A Study of the Australian Film Industry	p. 263
Uncertain Globalization: Evolutionary Scenarios for the Future Development of Cultural Industries	p. 275
Conclusions	p. 287
Untangling the Complexities of Cultural Industries: Directions for Future Research	p. 289
Promising and Neglected Types of Studies on Cultural Industries	p. 305
Author Index	p. 311
Subject Index	p. 319
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