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Unit 1. Achieving Business Success
Chapter 1: Business Driven Technology
Chapter 2: Identifying Competitive Advantages
Chapter 3: Strategic Initiatives for Implementing Competitive Advantages
Chapter 4: Measuring the Success of Strategic Initiatives
Chapter 5: Organizational Structures That Support Strategic Initiatives
Unit 2. Exploring Business Intelligence
Chapter 6: Valuing and Storing Organizational Information—Databases
Chapter 7: Accessing Organizational Information—Data Warehouses
Chapter 8: Understanding Data’s Impact on Business
Unit 3. Streamlining Business Operations
Chapter 9: Enabling the Organization—Decision Making
Chapter 10: Extending the Organization—Supply Chain Management
Chapter 11: Building a Customer-Centric Organization—Customer Relationship Management
Chapter 12: Integrating the Organization from End to End—Enterprise Resource Planning
Unit 4. Building Innovation
Chapter 13: Creating Innovative Organizations
Chapter 14: E business
Chapter 15: Creating Collaborative Partnerships
Unit 5. Transforming Organizations
Chapter 16: Integrating Wireless Technology in Business
Chapter 17: Developing Software to Streamline
