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9780273716754

Business Environment

by ;
  • ISBN13:

    9780273716754

  • ISBN10:

    0273716751

  • Edition: 6th
  • Format: Paperback
  • Copyright: 2009-08-12
  • Publisher: Trans-Atlantic Pubns
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List Price: $110.00

Summary

By encouraging students to explore the challenges and opportunities managers face in the business environment, the sixth edition of this successful text provides students with a solid foundation from which to build upon their business knowledge.This thought-provoking book helps students to understand how business organisations operate in economic, political, social, technological, and legal environments. It introduces and analyses the business environment model, enabling students to understand how it can determine business strategy.The following online resources support the text:For students: additional resources to enable learning, including a companion website, an online glossary and updated weblinks.For Instructors:updated teaching resources available including a comprehensive instructors manual, PowerPoint slides and additional multiple choice questions with answers.

Table of Contents

Introduction
Business organisations: the external environment
Business organisations: the internal environment
The global context of business
International Application: The Car Industry
Contexts
The political environment
The macroeconomic environment
The demographic, social and cultural context of business
The resource context: people, technology and natural resources
The legal environment
The ethical and ecological environment
International Application: Migration
Firms
Legal structures
Size and struture of firms
Industrial Structure
Government and business
International Application: A Lot of Bottle
Markets
The market system
Market Structure
International markets and trade
Governments and markets
International Aplpication: The Global Financial Crisis
Conclusion
The business environment and strategic management
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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