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9780132405751

Business Essentials, Fifth Canadian Edition

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  • ISBN13:

    9780132405751

  • ISBN10:

    013240575X

  • Edition: 5th
  • Format: Nonspecific Binding
  • Copyright: 2008-02-28
  • Publisher: Pearson Education Canada
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List Price: $115.75
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Summary

Appropriate for introduction to business courses at both the university and college levels. Business Essentials, Fifth Canadian Edition, is the perfect option for those who want a "no-nonsense" approach for an introduction to business course. It retains the smooth, conversational writing style, extensive pedagogy, and well-integrated supplements package of the parent text (Business, Sixth Canadian Edition), but in a more condensed format. With a focus on student success, this new edition includes many new student-centred features, and access to MyBusinessLab is now included with every new copy of the textbook. This new edition also reflects the changes in today's business environment with increased emphasis on small businesses, ethics and accountability, and the ever-changing role of IT.

Table of Contents

Introducing The Contemporary Business World
The Canadian Business System
The Environments of Business
Conducting Business Ethically and Responsibly
Entrepreneurship, Small Business, and New Venture Creation
The Global Context of Business
The Business of Managing
Managing the Business Enterprise
Organizing the Business Enterprise
Managing Human Resources and Labour Relations
Motivating, Satisfying, and Leading Employees
Managing Operations and Information
Operations Management and Quality Control
Understanding Accounting
Managing Marketing
Understanding Marketing Processes and Consumer Behaviour
Developing and Promoting Goods and Services
Pricing and Distributing Goods and Services
Managing Financial Issues
Understanding Money, Banking, and Securities Markets
Financial Decisions and Risk Management
Managing Your Personal Finances
Information Systems
Business Essentials, 4Ce
Introducing The Contemporary Business World
Understanding the Canadian Business System
Understanding the Environments of Business
Understanding Entrepreneurship, Small Business, and Business Ownership
Conducting Business Ethically and Responsibly
Understanding International Business
Understanding The Business of Managing
Managing the Business Enterprise
Organizing the Business Enterprise
Managing Human Resources and Labour Relations
Motivating, Satisfying, and Leading Employees
Managing Operations and Information
Producing Goods and Services
Understanding Accounting and Information Systems
Managing Marketing
Understanding Marketing Processes and Consumer Behaviour

Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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