Business Expectations

A practical roadmap for developing successful e-business strategic plans E-Business Expectations provides a critical review of the process of evolving a product or service from prototype to practical technology. Written by renown expert on technology issues, this book provides business executives and managers with tools they can use to position their product or service to best satisfy their customer2s needs. It guides readers from unrealistic to realistic expectations of what a firm2s technology can bring to its e-business strategy. This book provides managers with a solid foundation for creating realistic technological expectations for their e-business in terms of repeatability, scalability, operating environment, resource requirements, and compatibility issues. Bryan P. Bergeron (Brookline, MA) has over thirty years2 experience designing and working with computers and electronics. He teaches technology and business at Harvard Medical School and MIT and is Editor in Chief of e.MD, Technical Editor of Postgraduate Medicine, among others. Dr. Bergeron is President of Archetype Technologies, Inc., a technology consulting firm.

BRYAN BERGERON is President of Archetype Technologies, Inc., a technology consulting firm. He teaches technology and business at Harvard Medical School and at MIT, serves as editor in chief of e.MD and as technical editor of Postgraduate Medicine, and is the author of over 300 articles and publications in business and technology. He has over thirty years of experience designing and working with computers and electronics.<BR>

Preface.

Acknowledgments.

PART ONE: PROPOSITION.

1 AlchemyûTechnology Continuum.

Magic versus Technology.

The Continuum.

Relevance.

Summary.

2 Product Lifecycle.

Caveat Emptor (Let the Buyer Beware!).

A Matter of Life and Death.

Life and Death in the Continuum.

Relevance.

Summary.

3 Customer Behavior.

The Next New Thing.

Individual Behavior.

Population Behavior.

Money Matters.

Rules of the Game.

Watched or Seen.

Summary.

PART TWO: VALUE.

4 Alchemy of Entrepreneurship.

Basic Principles.

Winners.

Losers.

Undecided.

Two Cents Worth.

Summary.

5 Getting Unstuck.

A Sticky Situation.

Sticking and the Continuum.

Getting Creative.

Summary.

6 Research and Development.

Optical Communications.

Analysis.

Summary.

7 Marketing.

Wireless World.

Analysis.

Summary.

8 The Corporation.

Competitive Landscape.

In the Trenches.

Analysis.

Summary.

PART THREE: VISION MAINTENANCE.

9 Making Better Business Decisions.

Role of Leadership.

Misconceptions of the New Economy.

Company-Driver Scenarios.

Future Shock.

Summary.

Bibliography.

Index

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