Business in a Global Economy Text

by Dlabay, Les; Scott, James Calvert

• ISBN13: 9780538622905
• ISBN10: 0538622903
• Edition: 1st
• Format: Hardcover
• Copyright: 1995-01-05
• Publisher: South-Western Educational Pub

Summary

This book is specifically designed to provide the user with the vision and skills necessary to function successfully as world-class employees in a global economy.

Table of Contents

Unit 1 The World of International Business
We Live in a Global Economy	2	(20)
What Is International Business?	4	(1)
Why Is International Business Important?	4	(2)
When Did International Business Start?	6	(3)
The Fundamentals of International Trade	9	(1)
The International Business Environment	10	(2)
International Business Skills	12	(2)
Your Role as a Citizen, Worker, and Consumer	14	(1)
The Organization of This Book	15	(7)
Regional Profile: North America	20	(2)
Our Global Economy	22	(23)
The Basic Economic Problem	24	(1)
Making Economic Decisions	24	(3)
Price and the Changing Value of Money	27	(3)
Economic Resources Satisfy Needs	30	(1)
Types of Economic Systems	31	(2)
Economic Development	33	(3)
The Economics of Foreign Trade	36	(1)
Measuring Economic Progress	37	(8)
Cultural Influences on Business	45	(25)
Cultural Influences Are Important	47	(1)
Cultures Include Subcultures	48	(2)
Cultural Influences Affect Social Organization	50	(4)
Communication Across Cultures	54	(6)
Values Vary from Culture to Culture	60	(4)
Cultural Differences Necessitate Adjustments	64	(6)
Government and Political Influences on Business	70	(22)
Political Systems in the Global Marketplace	71	(2)
Political Developments	73	(1)
Government Activities Influence Business	74	(4)
Political Risks in International Business	78	(3)
Taxes and International Business	81	(11)
Unit 2 Organizing for International Business
Structure of International Business Organizations	92	(24)
Forms of Business Ownership	94	(7)
The Multinational Corporation	101	(2)
Methods for Getting Involved in International Business	103	(13)
Regional Profile: Asia-Pacific Rim	114	(2)
Importing, Exporting, and Trade Relations	116	(21)
The Importance of Importing	118	(1)
Importing Activities	118	(2)
The Exporting Process	120	(3)
The Economic Effect of Foreign Trade	123	(2)
Trade Agreements	125	(3)
International Business Competition	128	(2)
Types of Competitive Situations	130	(7)
Foreign Exchange and International Finance	137	(22)
Money and Currency Systems	138	(3)
Foreign Exchange	141	(4)
Foreign Exchange Activities	145	(2)
International Financial Agencies	147	(3)
Financing International Business Transactions	150	(3)
Other Payment Methods and Financial Documents	153	(6)
Legal Agreements Around the World	159	(23)
Legal Systems	161	(3)
Property Rights and Responsibilities	164	(7)
Contract Law	171	(2)
Resolving Legal Differences	173	(3)
The International Court of Justice	176	(6)
Global Entrepreneurship and Small Business Management	182	(24)
The Economic Importance of Entrepreneurs	183	(3)
Types of Entreprenuerial Businesses	186	(1)
Self-Employment as a Career	187	(4)
Financing the Small Business	191	(4)
Managing the Small Business	195	(2)
Home-Based Businesses	197	(9)
Unit 3 Managing in a Global Environment
Management Principles in Action	206	(24)
Managers in Organizations	208	(2)
Influences of Cultural Differences	210	(2)
Process of Managing	212	(3)
Structures of Organizations	215	(3)
Levels of Management	218	(3)
Evolution of Organizations and Management	221	(2)
Managing Now and in the Future	223	(7)
Regional Profile: Europe	228	(2)
Human Resource Management	230	(28)
Who Makes Up the Labor Market?	232	(1)
Four Human Resource Management Approaches	232	(5)
Determining Staffing Needs	237	(2)
Recruiting Potential Employees	239	(1)
Selecting Qualified Employees	240	(2)
Training and Development Are Critical	242	(5)
Motivating Employees Is Culturally Based	247	(2)
Compensating Employees	249	(2)
Evaluating Employee Performance	251	(2)
Anticipating Repatriation	253	(5)
International Career Planning	258	(22)
The Career Planning Process	260	(3)
Career Information Sources	263	(2)
Identifying Career Opportunities	265	(3)
The Job Application Process	268	(4)
Interviewing for a Job	272	(3)
Career Development for Your Future	275	(5)
Organized Labor	280	(19)
Formation of Labor Unions	282	(2)
Labor Laws in the United States	284	(1)
The AFL-CIO	285	(1)
International Labor Activities	286	(2)
Union Membership Today	288	(1)
Activities of Organized Labor	288	(11)
Challenges to Managing Global Organizations	299	(21)
Multinational Enterprises Have Many Responsibilities	301	(7)
Managers of Multinational Enterprises Face Many Issues	308	(2)
Managers Face Complex Issues	310	(10)
Unit 4 Information and Production Systems for Global Business
Information Needs for Global Business Activities	320	(18)
Management Information Systems	322	(3)
Technology in the Global Information System	325	(2)
Computer Networks	327	(2)
Artificial Intelligence and Expert Systems	329	(1)
Sources of Assistance for International Business	330	(8)
Regional Profile: Africa	336	(2)
Technology in Global Business	338	(20)
Early Computer Development	340	(1)
Types of Computers	341	(2)
Components of a Computer System	343	(5)
Software Applications	348	(4)
Computers in the Global Office	352	(6)
Production Systems for Global Business	358	(20)
The Production Process	359	(3)
Operations Management	362	(1)
Production Methods Around the World	363	(4)
Measuring Production Output	367	(2)
Creating and Delivering Services	369	(2)
Office Production	371	(7)
Unit 5 Marketing in a Global Economy
Global Marketing and Consumer Behavior	378	(24)
Marketing Activities	380	(2)
Global Marketing Opportunities	382	(2)
The Marketing Mix	384	(4)
The Marketing Plan	388	(1)
The Marketing Environment	389	(1)
Consumer Behavior	390	(3)
Selecting a Target Market	393	(9)
Regional Profile: Central and South America	400	(2)
Developing Goods and Services for Global Markets	402	(24)
Product Opportunities for International Marketing	404	(1)
Marketing Products Around the World	405	(2)
Consumer Services	407	(2)
Creating New Products	409	(3)
The Marketing Research Process	412	(2)
Data Collection Methods for Global Marketing Research	414	(2)
Analyzing and Using Research Data	416	(1)
Branding and Packaging	417	(3)
Planning a Global Product Strategy	420	(6)
Global Pricing and Distribution Strategies	426	(24)
Price Planning for International Marketing	428	(2)
Price Selection Methods	430	(3)
Pricing Global Markets	433	(1)
Distribution Channels	434	(2)
Distribution Channel Members	436	(3)
Global Intermediaries	439	(3)
Preparing for Shipping	442	(2)
Transportation in the Global Market	444	(6)
Global Promotional Strategies	450	(24)
The Communication Process	451	(2)
International Promotional Activities	453	(3)
Planning Global Advertising	456	(5)
Personal Selling	461	(5)
Other Promotional Activities for International Business	466	(8)
Unit 6 Global Financial Management
Global Financial Activities	474	(22)
International Flow of Funds	475	(2)
Global Financial Institutions	477	(5)
Global Stock Markets	482	(4)
The Bond Market	486	(2)
Other Financial Markets	488	(8)
Regional Profile: Middle East	494	(2)
Managing International Business Risk	496	(20)
International Business Risks	498	(3)
The Risk Management Process	501	(3)
Insuring Risks	504	(2)
Global Insurance Coverages	506	(4)
Risk Reduction Strategies for Multinational Companies	510	(6)
Appendix A Analyzing International Investments	516	(7)
Investment Goals	516	(2)
Investment Opportunities	518	(3)
Investment Information Sources	521	(2)
Appendix B Maps	523	(12)
World Political	524	(2)
World Landforms	526	(2)
World Climates	528	(2)
World Population	530	(2)
Major International Trade Organizations	532	(2)
World Time Zones	534	(1)
Glossary	535	(14)
Index	549	(10)
Acknowledgments	559