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9780072469714

Business an Integrative Framework

by ; ;
  • ISBN13:

    9780072469714

  • ISBN10:

    0072469714

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 2000-12-12
  • Publisher: MCG

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Summary

“This text is far superior to others.”--Bob Muir, Coastal Carolina Community College “The primary reason I chose to use the Fry book was the fact it is organized quite differently than the other Intro books I had seen. . . . I think the authors have done an excellent job of developing an integrated text.” –Kitty Campbell, Southeastern Oklahoma State University Highly-lauded in its first edition, Fry’s Introduction to Business: An Integrated Framework builds on its tremendous success with the forthcoming second edition. His text is specially designed for an emerging portion of the Introduction to Business teaching community who prefer to take an integrated approach to the material. Rather than approach the material from a traditional or functional standpoint, such as presenting marketing, management, and finance as separate entities or chapters, this text presents them as an integrated whole. The framework captures how businesses really work in today’s world, and brings functions and processes together.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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