Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Acknowledgments | p. xi |
The World Evolved | p. 1 |
Short Stories | p. 3 |
The Intellectual Property Economy | p. 23 |
The New Capital | p. 35 |
Information Assets | p. 37 |
Using Information Assets to Create Value: Creativity, Invention and Innovation | p. 51 |
Attaching Intellectual Property to Information Assets | p. 61 |
The Strategies of Business | p. 75 |
Strategic Implications for Business | p. 77 |
Strategic Considerations in Innovation | p. 97 |
Linking Innovation, Business and Intellectual Property | p. 133 |
Extracting the Value of Information Assets and Intellectual Property | p. 163 |
Elements of Intellectual Property Strategies from Successful Companies | p. 165 |
The Value Extraction Points-Understanding the Business Model and the Value Chain | p. 185 |
Extracting Value from Intellectual Property | p. 195 |
Creating and Capturing Value: The Goals of an Intellectual Property Strategy | p. 205 |
Developing a Value Creation Intellectual Property Strategy | p. 207 |
Implementing the Value Creation Strategy | p. 239 |
Acquiring Information Assets | p. 245 |
Protecting Information Assets | p. 265 |
Extracting Value from Information Assets | p. 281 |
Managing the Program | p. 297 |
Intellectual Property Law 101 for Business Owners | p. 329 |
Key Questions About IP That a Business Must Answer | p. 367 |
Information Asset Audit Questionnaire | p. 369 |
Intellectual Property (IP) Program Self-Assessment Tool | p. 371 |
International Considerations | p. 375 |
Index | p. 383 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.