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The fifth installment in Keen's popular series of manager's glossaries, this accessible handbook quickly acquaints readers with the key concepts of the business Internet and intranets. Managers can use it as a reference or as a resource for understanding and communicating the larger significance of web technology and business innovation. Keen and his co-authors highlight business issues throughout, emphasizing their relevance for managers through many real-life profiles. This indispensable glossary includes insightful commentary, practical applications, and more than 100 essential terms to help managers decipher the Internet fast.
From digital cash to advertisi
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.